South Point Hyundai’s focus on people earns awards
Hyundai’s transformation from a relatively obscure automaker to an industry innovator is arguably the most noteworthy brand development story in automotive history. The company’s continual advances in quality, technology, reliability and safety have earned awards achieved only by some of the world’s preeminent luxury brands and the envy of competitors worldwide.
like its parent brand, South Point Hyundai has emerged from anonymity to market leader. The road to success has been a steady one.
Scott Stark, owner/operator, recalled the early days of the dealership. “In January 2009 we had just sold 13 new Hyundais. Banks were failing. Everywhere you looked it was doom and gloom. Luckily for us we had formed a foundation of employees who believed in and shared the same vision — taking care of employees
and customers.” When the dealership first opened its doors on the motor mile, it employed 65 employees and sold an average of 60 new Hyundais each month. Today, on a monthly basis South Point Hyundai has more than doubled its number of employees
and sells nearly four times the number or new Hyundais. More than 10,000 new Hyundai’s have been sold at South Point Hyundai since the dealership opened.
Its success is based on its determined focus on people and a team-oriented commitment to exceptional customer service. “‘Customers First’ has been our philosophy from day one. It’s not a catch phrase or a fancy slogan. It’s who we are,” said Stark.
South Point Hyundai’s focus on employees and customers has earned Hyundai Motor America’s Most Prestigious Board of Excellence Award for the fifth consecutive year.
“One of the key areas that we focus on and challenge our staff with is always to be looking for a way to get things done,” said Jim Hayth, general manager. “Whether it’s finding the customers a better loan package, morem oney for their trade-in, or finding a part for their car that no
one else has. South Point Hyundai gets it done. It’s easy to say ‘No,’ or ‘We can’t,’ but when you have people who believe they are the best, who communicate well, work together, and who believe they can, good things happen.” South Point Hyundai Service and Parts Department has also been instrumental to the dealership’s success. “We were recently awarded the ‘District Banner for Customer Satisfaction’ for the third quarter of 2015,” said Mark Marek, fixed operations director. The dealership’s Service and Parts Departme ntis a multiple winner of the award and consistently scores in the 900s out of Hyundai’s 1,000-point scale, a credit to the exceptional staff.
n South Point Hyundai’s focus on customers, combined with innovative new cars that lead the industry in technology, safety, quality, performance and value, it’s no wonder the dealership is currently ranked No. 11 in the nation out of more than 830 new Hyundai dealers. But South Point Hyundai isn’t stopping there. The dealership’s goal is to break into the Top 10 nationwide in 2016. And they know just how to get there.
“We find a way to do what everyone else says can’t — or won’t — be done,” said Hayth. Added Marek, “At the end of the day, it’s definitely a team effort.”