Austin American-Statesman

MICHAEL DELL WARNS OF COSTS IN PUBLIC CLOUD

Michael Dell says public cloud might not be companies’ best option.

- By Lilly Rockwell lrockwell@statesman.com

It’s repeated so LAS VEGAS — often, it’s almost taken as a fundamenta­l business truth: Businesses are flocking to the public cloud because it saves them money by not having to buy IT equipment and software, or hire the people to run them.

But Dell Technologi­es CEO Michael Dell raised eyebrows when he disputed that notion during his keynote speech delivered at Dell EMC World in Las Vegas on Monday.

Dell said public clouds can be “twice as expensive” as running an IT operation in-house.

“If you have a public cloud first-and-only strategy, I think you will find yourself uncompetit­ive in the long term,” Dell said.

This is the first time Dell Technologi­es has hosted a conference in Las Vegas, and the company

nodded to its new host city by featuring magician David Blaine as part of Michael Dell’s keynote address.

Prior to buying data storage company EMC Corp. in September Dell hosted its annual conference in Austin. But combining Dell World and EMC World meant moving the conference to Las Vegas, which can more easily accommodat­e a larger conference crowd.

Much of Michael Dell’s keynote speech, delivered in a cavernous hall with capacity for 12,000 people, focused on pitching how Dell Technologi­es can help businesses run their IT operations, retain and understand data, and develop new applicatio­ns.

“We have the strongest and the furthest reach, with more direct customers and more powerful channel partners than any other tech company anywhere,” Michael Dell told the assembled crowd of customers, vendors and employees.

He also noted that because Dell Technologi­es is privately controlled, the company’s leaders are able to take a longer-range view, investing in research and developmen­t to the tune of $4.5 billion a year.

What used to be known as Dell Inc. became a different company after the purchase of EMC Corp. last year, which meant absorbing other companies owned by EMC, such as Pivotal and VMware.

Dell Inc. also changed its name to Dell Technologi­es, and it became an umbrella term for subsidiari­es and business units as independen­t companies. The PC business retained the Dell name, while the storage and server business is called Dell EMC.

During his speech, Michael Dell only briefly mentioned the product that started his business and made him a billionair­e: personal computers.

Thirty minutes into the speech, he noted that PCs are still “the core” of Dell Technologi­es.

Later, during a question-and-answer session with journalist­s and analysts, he emphasized that Dell’s PC business was doing well.

“The PC is still very important to our customers and to us,” he said, noting that the average selling price for PCs has increased, as have revenues.

Dell Technologi­es is a $74 billion business, with nearly 150,000 employees. Its headquarte­rs is in Round Rock, but the company has substantia­l operations in Hopkinton, Mass., where EMC was based.

The company doesn’t disclose how many people it employs in the Austin, but the Austin Chamber of Commerce estimates that Dell Technologi­es’ Central Texas workforce is 13,000.

 ?? JOHN LOCHER / ASSOCIATED PRESS ?? Michael Dell, chairman and CEO of Dell Technologi­es, speaks during the Dell EMC World conference in Las Vegas on Monday. He touted his company’s research spending.
JOHN LOCHER / ASSOCIATED PRESS Michael Dell, chairman and CEO of Dell Technologi­es, speaks during the Dell EMC World conference in Las Vegas on Monday. He touted his company’s research spending.
 ?? PHOTOS BY JOHN LOCHER / ASSOCIATED PRESS ?? People attend the Dell EMC World conference in Las Vegas on Monday. To make it easier for more people to attend, Dell moved the conference out of Austin after buying EMC Corp. last year.
PHOTOS BY JOHN LOCHER / ASSOCIATED PRESS People attend the Dell EMC World conference in Las Vegas on Monday. To make it easier for more people to attend, Dell moved the conference out of Austin after buying EMC Corp. last year.
 ??  ?? Attendees relax in bean bag chairs while watching a presentati­on on a screen at the Dell EMC World conference in Las Vegas on Monday.
Attendees relax in bean bag chairs while watching a presentati­on on a screen at the Dell EMC World conference in Las Vegas on Monday.

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