Austin American-Statesman

CIRRUS LOGIC HELPS BRING ALEXA TO MORE DEVICES

Austin-based firm’s new circuit board works with Amazon’s voice system.

- By Omar L. Gallaga ogallaga@statesman.com

Austin-based tech company Cirrus Logic has released what it says is the baseline for a series of products that work with Amazon’s increasing­ly popular Alexa voice-control system.

Its Voice Capture Developmen­t Kit for Amazon AVS (Alexa Voice Service) is a reference circuit board that includes two microphone­s and features including echo cancellati­on and audio technology that makes voice recognitio­n more accurate, even in noisy environmen­ts. It sells for $400 on Amazon’s developer site.

Cirrus Logic is best known for making specialize­d low-power chips, many of which are incorporat­ed into smartphone­s, tablets and other portable devices.

Cirrus Logic vice president Carl Alberty said the release of the Voice Capture Developmen­t Kit is a way to help companies that want to add such features to their hardware devices, but who “don’t have the audio-related expertise or software or acoustic engineerin­g.”

“Making things work in a realworld situation like a smart home

is incredibly challengin­g,” Alberty said.

The Alexa platform, which Amazon debuted in late 2014 in a home speaker called the Amazon Echo, has developed into a consumer hit and now has spinoffs such as the diminutive Echo Dot, the portable Amazon Tap and the just-released Amazon Echo Show, which adds a screen.

This week, Amazon’s Prime Day dropped the price of the Echo to $90, about half the price of what it sold for at one time. In terms of recognitio­n, Alexa appears to be the Siri of smart home gadgets in the way that Apple’s technology ushered in artificial intelligen­ce assistants on smartphone­s.

Alberty said that the reference system is not meant to replace the technology in, say, an Amazon Echo, which has more microphone­s and is geared specifical­ly for voice interactio­n.

Instead, it could be used in devices such as remote controls and thermostat­s that people won’t be trying to interact with from across a room.

“It’s a much more constraine­d user experience in those cases, but there’s still a ton of room for improvemen­t,” he said. “Not every customer is able to invest in hardware like Amazon.”

As an example of what the reference board offers, Alberty said that Cirrus has decades of experience in echo-canceling technology from creating products for phones, headsets and vehicles. In the case of an Echolike product, that technology can ensure that a smart device can hear your voice command even if you’re shouting it over loud music or while other audio is playing. It’s known as a “Barge-in” feature.

Cirrus collaborat­ed closely with Amazon on the kit through the company’s Alexa Voice Services team.

But while Amazon appears to be the leader in creating a voice-command ecosystem, Alberty said that the company has not stopped working with other partners from startups to establishe­d players such as Google and Apple on tech that complement­s their offerings.

“Apple’s our biggest customer. We’ve got ongoing discussion­s with them. We’ve been working on a bunch of things in parallel, some predating Alexa,” he said.

 ?? CONTRIBUTE­D BY CIRRUS LOGIC ?? Cirrus Logic’s Voice Capture Developmen­t Kit for Amazon’s Alexa Voice Service will allow manufactur­ers to add voice control and other features to their hardware devices.
CONTRIBUTE­D BY CIRRUS LOGIC Cirrus Logic’s Voice Capture Developmen­t Kit for Amazon’s Alexa Voice Service will allow manufactur­ers to add voice control and other features to their hardware devices.

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