Brunch chain Snooze grabs spot in Saltillo

Restaurant says East Austin project recalls origin site in Denver.

Another restaurant has snagged space at Plaza Saltillo.

Snooze, a Denver-based, brunch-centric chain with two locations already in Austin, confirmed Wednesday that it has committed to the redevelopment project underway on the city’s east side.

“The Plaza Saltillo area is a very similar neighborhood to our original location in the Ballpark neighborhood in Denver, so it already feels like home,” Snooze CEO David Birzon told the American-Statesman. “We are inspired and excited by the growing restaurant scene in this area and the eclectic nature of the neighborhood.”

The other two Snooze locations are at 1700 S. Lamar Blvd. in South Austin and 3800 N. Lamar Blvd. in Central Austin.

“East Austin is an incredibly fun and vibrant community, and we fell in love with the neighborhood and the vibe,” Birzon said. “The people of Austin have been extremely welcoming and we are excited to bring Snooze to a new community.”

Other bars and restaurants that have committed to the project, which is being overseen by Austin-based Endeavor Real Estate Group, include Dolce Neve gelato shop, Tarka Indian Kitchen, Epoch Coffee, Stout Burgers & Beers and Barcelona, a wine and tapas bar.

The Ginger Man, a popular Warehouse District bar, will relocate to Plaza Saltillo, as well.

Interest has been high, according to Endeavor’s Adam Zimel and Michele Gary.

“Snooze is one of many restaurant groups that kept their eye on East Austin, just waiting for the perfect site that fired on all cylinders and complemented their expansion objectives,” Gary said. “Our vision for Plaza Saltillo is to cultivate the ‘best of ’ in restau-