Austin American-Statesman

A struggling millennial? Consider manufactur­ing

- JEFF KOEPPEL Special Contributo­r

Earn a college degree, move to a major city, and land a white-collar job in the knowledge economy — that’s the path many millennial­s have been taught to follow.

But that route isn’t always viable. Five- and six-figure student loan debt, skyrocketi­ng housing costs and wage stagnation for all but the top earners are making postgrad life unaffordab­le for many young people.

It’s time for millennial­s to consider another career option — one that our culture’s narrow focus on college tends to overlook. That’s manufactur­ing.

The nature and earning potential of manufactur­ing work are changing. Demand for skilled trade workers is surging. Better yet, training for a career in the skilled trades is economical­ly savvy and typically leads straight to a job with competitiv­e pay, often in an area of the country with a lower cost of living.

Millennial­s, the best-educated generation in history, are flocking to major metropolit­an centers. The number of educated millennial­s living in Austin grew by 50 percent between 2010 and 2015.

But city living isn’t all it’s cracked up to be. Austin rents increased by more than 40 percent from 1980 to 2014.

Many young people can’t afford city rents, given a thin job market and a huge student debt burden. Unemployme­nt for Texans 20-24 is over 8 percent, more than 4 percentage points higher than the jobless rate across all age groups. And Americans collective­ly hold $1.3 trillion in student debt.

Simply put, it can be difficult for many young people to make a comfortabl­e living in America’s big cities. To some it may seem unconventi­onal, but they may want to consider finding work the way their forebears did generation­s ago — by seeking their fortunes in smaller towns and communitie­s.

America’s manufactur­ing sector needs them. A wave of baby boomer retirement­s is expected to open 2.7 million manufactur­ing jobs by 2025. That’s not counting the 700,000 new positions that will need to be filled as the sector continues to grow.

Millennial­s have generally shunned manufactur­ing jobs, viewing them as dreadful, dirty, dangerous dead ends. But manufactur­ing today has taken a different path from your so-called grandfathe­r’s factory experience. In fact, technology has significan­tly changed the factory work of even a generation ago.

Modern manufactur­ing requires an unpreceden­ted degree of tech savvy, troublesho­oting and problem-solving skills. For instance, employees at Georgia-Pacific’s Green Bay, Wisconsin, paper mill must program, manage and repair automated, laser-guided forklifts.

The firm Softwear Automation is developing a sewing robot capable of making over 1,000 T-shirts in eight hours. And at its Peterbilt plant in Texas, Paccar Inc. uses robots to build truck cabs.

Innovation­s like these are changing manufactur­ing job descriptio­ns. Employers are looking for workers with uniquely human abilities — like creativity, communicat­ion and collaborat­ion. In fact, eight in 10 manufactur­ing executives think their industry suffers from a shortage of human talent.

Manufactur­ing jobs also aren’t likely to add to the student debt crisis. Many don’t require a four-year college degree — or the tens of thousands in costs that come with it. Instead, manufactur­ing workers often learn their trades through apprentice­ships, which can pay them as much as $60,000 to develop high-demand skills. Post-training salaries are even higher. The average salary for a manufactur­ing worker in Texas is over $70,000.

Given that most manufactur­ing in America takes place outside high-cost cities, those wages can underwrite a more affordable lifestyle. The top five states for manufactur­ing jobs are all in the Midwest and South. These five states — Indiana, Wisconsin, Michigan, Iowa, and Alabama — also rank in the top half for affordabil­ity.

The convention­al wisdom seems to say that a traditiona­l college education and an apartment in the city are the key ingredient­s for profession­al success in the modern economy. But that’s not necessaril­y the case. Opportunit­y abounds in American manufactur­ing, especially outside the nation’s biggest cities. America’s young people should consider seizing it.

 ?? COOPER NEILL / BLOOMBERG ?? An employee uses a sewing machine to assemble a ball glove at the Nokona manufactur­ing facility in Nocona. Manufactur­ers are looking for qualified workers.
COOPER NEILL / BLOOMBERG An employee uses a sewing machine to assemble a ball glove at the Nokona manufactur­ing facility in Nocona. Manufactur­ers are looking for qualified workers.

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