KXAN grabs February gold, KVUE in heated pursuit

Powered by the Super Bowl and the Winter Olympics, Austin NBC affiliate KXAN took home the ratings gold in February, airing the city’s most-watched newscasts in most time periods.

Even without those big draws, Austin ABC affiliate KVUE was still in hot pursuit, posting double-digit year-over-year gains in many time periods among total households and in the advertiser-coveted demographic of adults ages 25-54.

At 5 a.m., for instance, KVUE was up 32 percent in total households and 78 percent among adults ages 25-54.

Fox-owned KTBC typically landed in third place in most competitive time periods, while CBS Austin tended to rank fourth.

KXAN’s 6 p.m. broadcast was the market’s most-watched newscast, regardless of timeslot, in February with 60,946 total households and 24,522 in-demo viewers, according to Nielsen.

February Nielsen ratings: Total households

Each ratings point equals 7,915 Central Texas households. The first number is ratings points, the second is share (the percentage of in-use TV sets tuned to a particular channel) and the third is total households. 5 a.m. ■ KXAN: 1.4/ 12 / 11,081 ■ KVUE: 1.3 / 11 / 10,290 ■ KTBC: .9 / 8 / 7,124 ■ KEYE: .3 / 3 / 2,375 6 a.m. ■ KXAN: 2.9 / 16 / 22,954 ■ KVUE: 2.7 / 14 / 21,371 ■ KTBC: 1.3 / 7 / 10,290 ■ KEYE: .9 / 5 / 7,124 11 a.m. ■ KVUE: 1.8 / 7 / 14,247 Noon ■ KXAN: 2.7 / 10 / 21,371 ■ KTBC: 1.1 / 4 / 8,707