TexHahn Media buys White Lion Interactive
A Central Texas advertising, marketing and interactive firm has made its second acquisition in less than a month.
TexHahn Media said Tuesday that it bought Austin-based White Lion Interactive. Financial terms of the acquisition were not disclosed.
White Lion, which had filed for Chapter 11 bankruptcy, was acquired in a competitive auction conducted by the U.S. Bankruptcy Court. The firm entered bankruptcy, TexHahn Media said, after a protracted contractual dispute with a former client.
“We’re recommending an array of digital solutions to our clients including artificial intelligence-enabled programmatic paid campaigns, search engine optimization, social acquisition programs and digital newsrooms,” Jeff Hahn, principal of TexHahn Media, said in a written statement. “White Lion’s expertise makes it possible for us to activate complex digital strategies at a much faster pace for clients so they can stay ahead of changes in their respective markets.”
In a separate transaction, TexHahn Media acquired Kristy Ozmun Public Relations earlier this month. That deal gave the company a total of 25 employees. With the White Lion Interactive deal, that number grows to 39, working from TexHahn Media’s offices on Marathon Boulevard in Central Austin.
Several companies operate under the TexHahn Media brand, including Hahn Public, aPRon
Food, Newsology and Predictive MediaNetwork.
Clients TexHahn Media works with include Beef Loving Texans, Cancer Prevention Research Institute of Texas, Catellus’ Mueller development, Central Market, DPR Construction, Longhorn Network, Lubbock Power & Light, Moody Foundation, NatureSweet, One Gas Corp., Propane Education & Research Council, St. David’s Foundation and Whataburger.