THE BODY ELEC­TRIC

WITH HER SEC­OND LO­CA­TION OF TED­DIES FOR BET­TYS, OWNER ASH­LEY KELSCH HAS MORE ROOM TO GET IN­TI­MATE WITH IM­PEC­CA­BLE LIN­GERIE AND SWIMWEAR.

Austin Way - - SCENE | STYLE | SPACE - BY HAN­NAH MOR­ROW

“The most beau­ti­ful things al­ways gar­ner a lot of at­ten­tion,” says Ash­ley Kelsch. It was true years ago when she was a real es­tate agent in Hawaii, and it’s true now as owner of Austin’s premier lin­gerie bou­tique, Ted­dies for Bet­tys.

But th­ese “beau­ti­ful things,” from lux­u­ri­ous lines such as An­dres Sarda, Lise Charmel, and La Perla, lack merit if they don’t make the women in­side them feel beau­ti­ful, too. “I want a woman to leave with some­thing that makes her feel good. If there’s some­one in her life that gets to see it and en­joy it, that’s great. But it’s more for her.” Kelsch, a bra-fit­ting ex­pert, has been sup­port­ing Bet­tys of cup sizes A through H since she opened her Sec­ond Street District lo­ca­tion (221 W. Sec­ond St., 512-614-4103) in 2009. Her sec­ond lo­ca­tion, which opened in May at Do­main North­side (11700 Do­main Blvd., Ste. 110), of­fers the same in­clu­sive ex­pe­ri­ence and high level of cus­tomer ser­vice. At 2,200 square feet, the larger space am­pli­fies Kelsch’s mes­sage: You shouldn’t have to be quiet about in­ti­mates. “I think [lin­gerie] is a con­ver­sa­tion that we’re hav­ing that a lot of peo­ple aren’t,” says Kelsch. “Ed­u­cat­ing women on proper bra fit­tings and mak­ing sure they feel com­fort­able is em­pow­er­ing for them and us.” ted­dies­for­bet­tys.com

Like the orig­i­nal lo­ca­tion shown here, the new Ted­dies For Bet­tys space at Do­main North­side fea­tures a dreamy se­lec­tion of lin­gerie and swimwear with pieces in­clud­ing an ID Sar­ri­eri bra and La Perla shorts (ƭƨƩ ƥƞƟƭ) and a two-piece from Stella McCart­ney Swim (ƦƢƝƝƥƞ ƫƢƠơƭ).

“ED­U­CAT­ING WOMEN ON PROPER BRA FIT­TINGS AND MAK­ING SURE THEY FEEL COM­FORT­ABLE IS EM­POW­ER­ING FOR THEM AND FOR US.” —ASH­LEY KELSCH

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