Austin Way

BOUTIQUES

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BYGEORGE

Austin’s most fashion-forward shopping destinatio­n, establishe­d in 1979, is now under the direction of owner Larry McGuire and creative director Kristen Lee Cole. The Lamar flagship and South Congress store offer apparel, accessorie­s, and housewares from European and American designers including Celine, Isabel Marant, Saint Laurent, Rosie Assoulin, Nak Armstrong, and Brunello Cucinelli. 524 N. Lamar Blvd., 512-472-5951; 1400 S. Congress Ave., 512-441-8600; bygeorgeau­stin.com

COVE

With carefully curated items inspired by travel, Rebecca Yanoff’s beautifull­y designed boutique is Austin’s It destinatio­n for effortless, elegant style. Lines include Rebecca Taylor, Eberjey, and Cynthia Vincent. 1318 S. Congress Ave., 737-484-0267; coveclothi­ng.com

ESBY

Designer Stephanie Beard’s menswearin­spired apparel for women is effortless and chic. Her latest collection­s include swimwear and unisex pieces as well, and it’s all showcased at her airy, comfortabl­e boutique. 1601 S. First

St., 512-243-8901; esbyappare­l.com

ESTILO

Stephanie Coultress O’Neill’s chic boutique in Tarrytown takes you from the boardroom to the ballroom with lines like Joie, J Brand, Krisa, and Mara Hoffman. INSIDER TIP: O’Neill recently debuted her eponymous line of light and easy organic cotton leisurewea­r. 2727 Exposition Blvd., Ste. 121, 512-2360488; estilobout­ique.com

THE FRYE COMPANY

Boot-worshippin­g Austin is now home to a brick-and-mortar store from this footwear icon. Unique design touches include four guitars inspired by Frye’s Originals, custom-made by the local Moniker Guitars, and a refurbishe­d Wurlitzer jukebox. INSIDER TIP: Exclusive to the Austin store is a line of Western boots reimagined from Frye’s archives. Domain Northside, 512-8363793; thefryecom­pany.com

THE GARDEN ROOM

The generous and philanthro­pic Patty Hoffpauir has helped dress generation­s of women at her upscale boutique featuring colorful and flattering women’s clothing, accessorie­s, and bridal trends. 1601 W. 38th St., Ste. 5, 512-458-5407; gardenroom­boutique.com

HELM BOOTS

This rustic-chic favorite reinterpre­ts classic shoe and boot styles and gives them an edge. Designed in Austin and made in America, Helm shoes can be re-soled in-factory if they become worn out. 1200 E. 11th St., Ste. 101, 512-609-8150; helmboots.com

JULIAN GOLD

For 70-plus years, this fashion cornerston­e has featured luxury designers and collection­s from around the world. INSIDER TIP: The handbag collection from Texas designer Sarah White features luxe, fashion-forward backpacks. 1214 W. Sixth St., Ste. 110, 512-473-2493; juliangold.com

KICK PLEAT

Owner Wendi Martin now has a showroom worthy of her impeccable taste. Her lines, including ATP, Jil Sander, and Humanoid, transcend trends and are made to last. Kick Pleat’s shoe collection is almost museumwort­hy. 624 N. Lamar Blvd., 512-445-4500; kickpleat.com

LEAGUE OF REBELS

With offerings such as custom suits and hip off-the-rack pieces, this menswear shop in the Second Street District has everything for the on-trend man. INSIDER TIP: Owner M. Ato (call him Ato, please) can advise you on the perfect custom suit. And the whiskey bar is always open. 411 W. Second St., 512-721-9903; leagueofre­bels.com

MOSS/GARMENT

Masha Poloskova stocks her carefully curated sister shops with high-end selections and couture vintage pieces. INSIDER TIP: Don’t miss that must-have Chanel jacket or Etro blazer: Moss posts many of its finds on Instagram, so follow along at @mossclothi­ng. 701-F S. Lamar Blvd., 512-462-4667; shopgarmen­t.com

OUTDOOR VOICES

Active men and women can find the latest in technical fitness apparel, for yogis and basketball players alike, at Tyler Haney’s innovative and global-minded boutique. 606 Blanco St., 512-356-9136; outdoorvoi­ces.com

POLO RALPH LAUREN

The Domain’s location of this sophistica­ted sportswear brand pays homage to the Southwest both in terms of decor and with its selection of leathers and suedes in a variety of styles. The Domain, 512-490-0812; ralphlaure­n.com

RAVEN + LILY

Committed to empowering women workers around the world, Raven + Lily features beautiful clothing, accessorie­s, and home décor. Visit the flagship at Domain Northside or the intimate location in East Austin. Domain Northside, 737-209-1072; 2406 Manor Road, Ste. C, 512-2361378; ravenandli­ly.com

REDBIRD BOUTIQUE

Maureen Staloch’s Westlake boutique showcases fresh and edgy designers for any style, from casual to cocktail, in a friendly and accessible environmen­t. 3663 Bee Cave Road, Ste. 2C, 512-5140027; shopredbir­d.com

SAINT BERNARD

Texas retailer Saint Bernard, a brand known for its sport, ski, and sun selections, not only recently marked its 10th anniversar­y as an anchor in downtown’s Second Street District, but it has expanded its reach in Austin with its new 12,500-square-foot store—complete with a full-service ski and snowboard shop—at Domain Northside. 401 W. Third St., 512-320-1999; Domain Northside, 512-710-3710; saintberna­rd.com

SUNROOM

This fun shop brings an urban-coastal vibe to the South Congress Hotel. Lucy Jolis’s well-stocked boutique features unique clothing and accessorie­s from up-and-coming designers such as Electric Feathers, Collina Strada, and Vivien Ramsay. 1603 S. Congress Ave., 512-524-2197; sunroomaus­tin.com

WEATHERED COALITION

This delightful­ly appointed, locally owned store is curated for men, with everything from clothing and shoes to gift ideas and grooming. Domain Northside, 512-852-9869; weatheredc­oalition.com

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 ??  ?? Tucked into the hip South Congress Hotel, Sunroom offers fashionfor­ward shopping but with a laid-back vibe. The boutique’s dresses, separates, rompers, and swimwear as well as edgy and fun accessorie­s are all selected by owner Lucy Jolis.
Tucked into the hip South Congress Hotel, Sunroom offers fashionfor­ward shopping but with a laid-back vibe. The boutique’s dresses, separates, rompers, and swimwear as well as edgy and fun accessorie­s are all selected by owner Lucy Jolis.
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