Texas na­tive and Lady Gaga stylist Bran­don Maxwell re­veals that his an­tic­i­pated spring 2018 col­lec­tion will per­son­ify his cur­rent mood: bright, happy and con­fi­dent.

Bran­don Maxwell, fash­ion de­signer and stylist to Lady Gaga, re­veals why he’s ready to brighten things up and why he loves to re­turn to Austin.

Austin Way - - CONTENTS DEPARTMENTS - By Kathy Black­well Photography by Se­bas­tian Faena

Known for his min­i­mal­is­tic and monochro­matic gar­ments, lauded fash­ion de­signer Bran­don Maxwell might sur­prise more than a few run­way watch­ers when he de­buts his spring 2018 col­lec­tion this Septem­ber. The Texas na­tive—who is also Lady Gaga’s stylist—usu­ally fa­vors black and white to fo­cus on the tai­lor­ing and crafts­man­ship of his epony­mous la­bel, but now he’s ready to take on color. “I’m not a the­matic de­signer; it’s all very emo­tion­ally driven,” says Maxwell, 32. “The first few years were a strug­gle, with my [ca­reer] tak­ing off very quickly. I’m now en­gaged, happy and clear about who I am, and that’s well rep­re­sented in the spring show. My life feels very col­or­ful.” It takes a world of con­fi­dence to go from small-town East Texas to Man­hat­tan fash­ion. Maxwell cred­its the strong Texas women in his life (his sis­ter, mother, grand­mother, step­mom and friends) and his best su­per­star client for much of his suc­cess. “We’re very free and open,” he says of long­time friend Gaga. “She’s helped me in my col­lec­tion and also in my per­sonal life to be much more open.” Austin is also on his thank-you list. Af­ter his first at­tempt at liv­ing in NYC, he fled the Big Ap­ple at age 20 to study his life­long pas­sion of photography at St. Edward’s Univer­sity. “I met all of my best friends there, and we all live in New York to­gether now,” says Maxwell, who re­turns of­ten to his “fa­vorite city in the world,” where he loves to eat at Maudie’s or walk around Lady Bird Lake. Maxwell thrives on his 24/7 worka­holic life­style, mod­eled af­ter that of one of his big­gest in­spi­ra­tions, de­signer Azze­dine Alaïa. He also pho­to­graphs and di­rects the videos for each col­lec­tion. “It’s im­por­tant to tell [the] story more lit­er­ally through im­agery and video that you don’t get to tell in your seven min­utes on the run­way,” he notes. As for his up­com­ing nup­tials, Maxwell for now is fo­cus­ing in­stead on his sis­ter’s own big day. He’s de­sign­ing the dress, of course—putting Texas women first, al­ways.

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