NOW IN AUSTIN

Austin Way - - NOW IN AUSTIN -

GAME ON Ade­lante means “ahead” in Span­ish, but the Austin bou­tique’s 25th an­niver­sary has owner Tri­cia Roberts—whose mother opened the orig­i­nal store in San An­to­nio 43 years ago—look­ing back. Roberts, a UT grad, opened the Austin lo­ca­tion in 1992 and feels she, the store and the city have grown to­gether. “We work very hard to do what we do and have a busi­ness that’s still here de­spite all the city’s changes,” she says. Since its in­cep­tion, Ade­lante has nearly tripled in size, and it com­pleted a stun­ning re­model last year with the help of de­signer Claire Zin­necker. Ev­ery fall, the space is home to a healthy in­ven­tory of stylish and un­ex­pected burnt or­ange se­lec­tions, per­fect for foot­ball sea­son, as well as hand­picked gifts, cloth­ing and ac­ces­sories. Start­ing La­bor Day week­end, Roberts will bring an Airstream full of Longhorn in­spired ap­parel and gifts to The Domain, mak­ing game-day dress­ing even eas­ier for Aus­tinites up north. 1206 W. 38th St., Ste. 4104, 512.452.5322, ade­lanteaustin.com –Han­nah Mor­row

Claire Zin­necker re­designed Ade­lante’s space last year.

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