MASHA POLOSKOVA

Vintage boutique owner

There is an undeniable taste level that derives from years of buying, selling and sourcing vintage clothes. Such is the eye of Masha Poloskova, owner of South Lamar boutiques Moss Designer Consignment (mossaustin.com) and Garment (shopgarment.com). Poloskova opened the former in 2010, filling the 2,200-square-foot store with contemporary high-end resale; four years later, the latter opened just a few doors down with a focus on designer vintage and indie labels. The stores and their stunning Instagram posts appeal to both coasts. But the Austin native, whose father still lives only blocks away from the shops, believes her city suits the unique quality of consignment. “[Austin] is a funny fashion town, and the monster of online retailing has really changed things,” she says, “but here, everything is one-of-a-kind.”

“People may have a certain decade in mind when they think vintage and think it’s kitschy or costume-y, but there are pieces from any decade that can feel fresh and modern.”