MASHA POLOSKOVA

Vin­tage bou­tique owner

Austin Way - - DESIGN & REALTY -

There is an un­de­ni­able taste level that de­rives from years of buy­ing, sell­ing and sourc­ing vin­tage clothes. Such is the eye of Masha Poloskova, owner of South La­mar bou­tiques Moss De­signer Con­sign­ment (mossaustin.com) and Gar­ment (shop­gar­ment.com). Poloskova opened the for­mer in 2010, fill­ing the 2,200-square-foot store with con­tem­po­rary high-end re­sale; four years later, the lat­ter opened just a few doors down with a fo­cus on de­signer vin­tage and indie la­bels. The stores and their stun­ning In­sta­gram posts ap­peal to both coasts. But the Austin na­tive, whose fa­ther still lives only blocks away from the shops, be­lieves her city suits the unique qual­ity of con­sign­ment. “[Austin] is a funny fash­ion town, and the mon­ster of on­line re­tail­ing has re­ally changed things,” she says, “but here, ev­ery­thing is one-of-a-kind.”

“Peo­ple may have a cer­tain decade in mind when they think vin­tage and think it’s kitschy or cos­tume-y, but there are pieces from any decade that can feel fresh and modern.”

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