Baltimore Sun Sunday

All signs point to ongoing success

Technology helps sign-painting business take on a modern hue

- By Colin Campbell

Paul Gable started a small-time sign-painting operation as a teenager in his parents’ Pasadena backyard in 1980, and has since built it into a national firm that provides digital signage to Disney, Under Armour and Universal Studios.

In that time, the company has transforme­d its offerings from homemade signs for local hardware and grocery stores to massive lighted signs and video billboards for malls, casinos and convention centers. The TransAmeri­ca sign, which sits on the skyline atop Baltimore’s tallest building, is a Gable creation.

But the company won’t ditch its Anne Arundel County roots, its founder said.

“We love the Baltimore region,” the 55-year-old said. “It’s our hometown. We grew up here. We have no plans on leaving the area.”

About 160 of Gable’s 175 employees live within a halfhour of the Pasadena headquarte­rs, Gable said. The company also has offices in Las Vegas; Detroit; Tampa, Fla.; Westhampto­n, Mass.; and Ringgold, Va.

It plans to hold a job fair from 3 to 7 p.m. Thursday at its Gable Studios for Innovation 6600 Cabot Drive, Suite C in Curtis Bay. Positions are available in account management, digital/AV systems, field tech support, business developmen­t, marketing, design, welding and fabricatio­n.

The firm’s growth began after Gable’s younger brother, Matt, joined the business and the brothers began serving real estate developers amid a housing boom in the 1990s. The developers, in many cases, put them in touch with tenants, who, in turn, became new clients, Gable said.

The market for signage has changed over the years. Making them huge, bright and eye-catching remains key, but moving components and digital programmin­g now must be incorporat­ed, all while rememberin­g a building’s architectu­re, Gable said.

“We became as much a technology company as we were a manufactur­ing company,” he said. “What once was static is now all about what a sign can say at any given moment.”

That means staying on top of trends and technologi­es that have changed completely, even in the last five years. Gable likened today’s products to “large-scale architectu­ral, digital wallpaper.”

 ??  ?? Paul Gable
Paul Gable

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