University of Minnesota

stop using it, including New York’s Keuka College, which now uses the Wolves nickname, and Loyola University New Orleans, which shifted to the Wolf Pack.

Records provided by N.C. State show it has also pressured several businesses to stop using the name. In 2016, it went after a convenience store in Raleigh, N.C., called the Wolfpack Mini Mart, which has since closed. Last year, it ordered California beer maker Golden Road Brewing to stop advertising its wolf-themed beers as the “Wolf Pack.” They later reached a settlement allowing the beer company to use the name for its variety packs but not for an individual line of beer. Texas, to halt his plans to produce a beer called 12th Can. The school said it was too similar to 12th Man, the school’s trademarked nickname for its sports fans. Records provided by A&M show it paid $6,000 to buy trademark rights “and other considerations” from the man, Erik Nolte. Neither side would provide further details about the deal.

Youth basketball organizers in Minneapolis had to rename a small tournament called the Spring Jam in 2014 after the University of Minnesota objected. In a letter, the school said it owned a trademark for its own Spring Jam, an annual festival, and worried the tournament would cause confusion with it.

When the University of Tennessee tried getting trademarks for then-football coach Butch Jones’ slogan “Brick By Brick” in 2014, the University of Minnesota sent its lawyers to stop it. In a letter, they noted that Minnesota’s coach, Jerry Kill, had been using the slogan for years, and ordered Tennessee to stop using it immediately. More than a year later, the schools signed an agreement allowing both to use the phrase on merchandise and advertisements, but only if it’s accompanied by their respective school colors.