Hunt Valley insurance firm acquires NextLogical

PSA Insurance & Financial Services has acquired NextLogical Benefit Strategies, a Westminster-based benefits consulting firm specializing in healthcare. PSA Insurance, headquartered in Hunt Valley, said the acquisition of NextLogical and its data analytics and predictive modeling will bolster PSA’s ability to help clients reduce their healthcare costs. “The addition of NextLogical’s innovative solutions and talented team members makes us more competitive while helping our existing clients manage costs via access to these powerful new capabilities,” said Ken Huber, PSA’s employee benefits group senior vice president, in a statement. Terms of the acquisition were not disclosed, though PSA will retain all five of NextLogical’s staff, including founder Aaron Davis, who will become the PSA’s new vice president of healthcare solutions. Established in 1928, PSA serves more than 4,000 commercial enterprises and 6,000 individual clients in its employee benefits, commercial risk management and personal lines divisions.