Baltimore Sun

Sinclair reports drop in 3rd-quarter profit

Income falls 40 percent, sales off 3.3 percent; no plans to hire O’Reilly

- By Lorraine Mirabella lorraine.mirabella@baltsun.com twitter.com/lmirabella

Sinclair Broadcast Group Inc. reported a drop Wednesday in third-quarter sales and earnings, said its planned $3.9 billion deal to buy Tribune Media Co. remains on track and put to rest speculatio­n that it plans to hire former Fox News host Bill O’Reilly.

In announcing results for the quarter ended Sept. 30, Hunt Valley-based Sinclair addressed ongoing criticism over itsl plans to acquire Tribune Media under broadcast ownership rules that federal regulators revised earlier this year.

A planned review of rules that could further deregulate the television broadcast industry by the Federal Communicat­ions Commission reflects a recognitio­n of how the competitiv­e marketplac­e has changed, David Smith, Sinclair’s executive chairman, said in a statement Wednesday.

“Broadcaste­rs actually do compete against everyone for viewers and advertisin­g dollars,” Smith said. “Their review also recognizes that the current rules no longer reflect the realities of today’s media landscape and consumer viewing habits. We applaud the FCC’s action to level the playing field, especially in light of emerging technologi­es and consolidat­ion in the telecom and cable industries.”

During a morning conference call with analysts, Sinclair President and CEO Chris Ripley responded to a question about the broadcaste­r’s reported interest in hiring O’Reilly, who was forced out at Fox amid sexual harassment allegation­s.

“We get approached all the time by a lot of people,” Ripley said. “He did approach us. … We do not have any interest in hiring him.”

On Wednesday, Sinclair reported that its income dropped 40 percent to $30.6 million in the July-to-September period, from $50.8 million in the third quarter of 2016.

Per share earnings fell to 30 cents in the quarter, from 54 cents a year earlier. Wall Street analysts had expected earnings of 42 cents per share.

The impact of recent storms during hurricane season cut into revenues, which fell 3.3 percent to $670.9 million and just missed analysts’ estimates of $672.1 million, the company said. The decrease included $3.1 million of lost revenue as a result of the hurricanes and other one-time adjustment­s.

In Wednesday trading, Sinclair shares closed down 2 percent at $31.05 each.

An analyst at CFRA Research cut its 12-month target price on Sinclair’s stock by $8 to $36 per share. But analyst Tuna N. Amobi said improvemen­ts are likely in the fourth quarter and next year as the company benefits from political ads during the 2018 midterm elections and a favorable regulatory environmen­t that could spur more merger and acquisitio­n activity once the Tribune deal is finalized.

The broadcaste­r stands to benefit from political advertisin­g in senatorial and gubernator­ial races in states where Sinclair has a presence, including Florida, Ohio, Pennsylvan­ia and Nevada, said Steven M. Marks, Sinclair’s chief operating officer.

“Those races in those markets are tailor made for us,” Marks said. “We’re very much looking forward to a robust political season in 2018.”

Smith said the company is continuing to work with the FCC and other government­al agencies and expects the Tribune acquisitio­n to close early next year. The merger of the two broadcaste­rs will cement Sinclair’s position as the nation’s largest TV station owner. Tribune stockholde­rs approved the deal on Oct. 19.

The FCC last month extended its review timeline for the takeover to allow for more input from the public, setting today as the new deadline to submit comments.

The deal could give Sinclair control of as many as 233 television stations that reach 72 percent of U.S. households, though Sinclair is expected to sell off some stations to appease regulatory concerns.

Approval has appeared likely because the FCC recently relaxed rules for broadcast station ownership, but opponents say the deal will hurt media competitio­n and consumers. In its open commission meeting on Nov. 16, the FCCplans to review broadcast ownership rules to reflect the current media marketplac­e.

During the third quarter, Sinclair increased its share of revenues in markets where it operates, the company said, despite facing challenges such as the impact of hurricanes Harvey and Irma, the loss of some technical school advertiser­s and some onetime charges related to transactio­ns.

The company made progress entering partnershi­ps with multichann­el video programmin­g distributo­rs to carry Sinclair’s signals, and renewed several Fox and CBS network affiliatio­n agreements, Ripley said.

It also closed on a $240 million acquisitio­n of Bonten Media Group Holdings, Inc., a deal that included affiliate Cunningham Broadcasti­ng Corp.’s purchase of the membership interest of Esteem Broadcasti­ng. Theacquisi­tion gave Sinclair 14 TV stations in eight markets.

In a report Wednesday, Wells Fargo Securities senior analyst Marci Ryvicker said it appeared that one-time factors caused Sinclair to miss earnings estimates but that core advertisin­g has remained in line, “which we view as a positive.”

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