Baltimore Sun

Erickson Living changes company name

- By Lorraine Mirabella

Erickson Living, a Catonsvill­e-based operator of retirement communitie­s, is changing its name to Erickson Senior Living and planning $3 billion in new developmen­t across the United States.

Erickson, which runs 20 communitie­s in 11 states, including Charlestow­n in Catonsvill­e and Oak Crest in Parkville, plans to build 5,000 new apartment units in new and existing communitie­s.

The company said it is adding “Senior” to its name to reflect its identity serving a population that’s projected to double to 98 million people by 2060. All communitie­s include independen­t living units, assisted living and nursing homes.

The rebranding “reflects our commitment to the people that we come to work every day to serve,” said Tom Neubauer, executive vice president of sales, marketing and communicat­ions. “It helps with our identity ... understand­ing who we are and what we do.”

In Maryland, Erickson is in the early stages of developing a new continuing care community in western Howard County that eventually could have about 1,000 units.

It also plans to begin redevelopi­ng Marriott Internatio­nal’s current global headquarte­rs in Bethesda into a retirement community next year after the hospitalit­y company relocates its corporate offices.

That community also eventually will offer about 1,000 units. Those projects are in addition to the current push to build 5,000 units.

Erickson plans to open its newest community this summer in North Naples, Florida, and another outside Richmond, Virginia, late next year.

Newspapers in English

Newspapers from United States