THE BEAUTY AND BIJOUX

WITH HER COV­ETED BAUBLES, FINE JEW­ELRY DE­SIGNER APRIL SODER­STROM HITS BOS­TON BIG.

Boston Common - - CONTENTS - BY KELLY AN­DER­SON

With her cov­eted baubles, fine jew­elry de­signer April Soder­strom hits Bos­ton big.

She once com­peted for crowns, but to­day she cre­ates them. Nes­tled on the top floor of an airy brown­stone on Com­mon­wealth Av­enue, April Soder­strom picks through lit­tle boxes of gold beads. Soder­strom is a jew­elry maker, one with a long list of or­ders to fill for clients rang­ing from Bos­ton’s glit­terati to Gisele Bünd­chen and Deepak Cho­pra. Once a for­mer Miss Mas­sachusetts fi­nal­ist, to­day the 32-year-old also de­signs cus­tom jew­elry for beauty pageants. Re­cently she even built her own be­jew­eled crown, which sits atop her sup­plies cab­i­net. “That was a pas­sion project,” Soder­strom says, laugh­ing. “If any­one wants to buy that I’ll sell it to them, but I don’t think any­one will.”

A Michi­gan na­tive, Soder­strom moved to Bos­ton af­ter col­lege to pur­sue in­te­rior de­sign. Af­ter mak­ing jew­elry on the side for years, she fi­nally made it her full-time gig in 2014. While she mostly de­signs for­mal jew­elry, Soder­strom’s stu­dio is also stocked with bo­hemian Bud­dha beads, sym­bolic gem­stones, and her sig­na­ture, highly stack­able ban­gles. Sell­ing pri­mar­ily on­line, Soder­strom re­cently en­joyed a smash-hit pop-up shop on New­bury Street, at The Third Piece—and she plans to have more. “Peo­ple in Bos­ton are so sup­port­ive of entrepreneurs,” she says. “I love it.” april­soder­strom.com

It’s all about ac­ces­sories for lo­cal jew­elry de­signer April Soder­strom, who is renowned for her del­i­cate, fem­i­nine, head­turn­ing de­signs.

Bos­ton ban­gle! For­mer Miss Mas­sachusetts fi­nal­ist April Soder­strom be­decks Bos­ton’s beau­ties (as well as a long list of loyal celeb clients) with her pre­cious stone-stud­ded jew­elry and sig­na­ture stack­able bracelets.

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