THE NATURAL
Events mastermind Bryan Rafanelli refuses to follow trends. He creates them.
Bryan Rafanelli isn’t a namedropper, so one has to be patient before the world-renowned founder of Boston-based Rafanelli Events shares that he produced Chelsea Clinton’s wedding, Allison Williams’ nuptials, President Obama’s most prestigious events, and more than a few of Matt Damon’s family gatherings. Regarded as one of the world’s best wedding planners, the Rhode Island native just launched a sparkling new website for all to interact with his magical world.
The goal. I want a guest to walk out of a celebration and think, “Wow, they definitely awed me. They taught me something I didn’t know.”
Find the unique. We work really hard to find the connection with our clients—people want to have their own experience, not one that’s manufactured.
The arrival is when… You get to surprise the guest. It could mean going down the alley instead of the front door. We can even reinvent the alley—for Batman it’s dark, for Winnie the Pooh it’s yellow, bright, and fun. Then there’s the reveal.
What’s the next change from cocktails to dinner? It could be lighting, food, sound. But it’s also about movement and time. You better keep it fresh and moving. That is signature Rafanelli. That nothing is the same.
867 Boylston St., 617-357-1818; rafanellievents.com