THE NATURAL

Fresh from the West Coast, Emily Loftiss is taking Boston by storm.

Emily Loftiss is in the house. Just a few months after moving from Orange County, Calif. to Boston, the former Radio City Rockette, TV personality and style/beauty expert (Good Day LA, The Steve Harvey Morning Show, The Doctors TV Show, The Insider) has charmed her way into our city’s movers’ and shakers’ hearts. How? A killer smile and bigger-than-life (and likable) personality. She’s making new friends as a spokesperson for brands, collaborating on all-things style with Fort Point-based Rue La La, and has plans even bolder than her fire engine red gown.

Loftiss style: “My style is about not apologizing for who I am. My closet is full of statement pieces that start conversations. I’m blonde, tan, never met a stranger, always wanting to connect with people and nothing thrills me more than wearing bright colored clothing to introduce myself to the world.” Shopping secrets: “I love to get dolled up at Neiman Marcus; find treasures that tell a story at Vintage Taste on Charles Street; and go online with Rue La La.” Life approach: “My brand is all about everyday glam. Find little ways to feel fabulous in your everyday life.”

“Nothing thrills me more than wearing brightly colored clothing to introduce myself to the world. I am right at home in neon, leopard, sequins and a turban.”