THE NAT­U­RAL

Fresh from the West Coast, Emily Loftiss is tak­ing Bos­ton by storm.

Boston Common - - DESIGN & REALTY -

Emily Loftiss is in the house. Just a few months after mov­ing from Orange County, Calif. to Bos­ton, the for­mer Ra­dio City Rock­ette, TV per­son­al­ity and style/beauty ex­pert (Good Day LA, The Steve Har­vey Morn­ing Show, The Doc­tors TV Show, The In­sider) has charmed her way into our city’s movers’ and shak­ers’ hearts. How? A killer smile and big­ger-than-life (and lik­able) per­son­al­ity. She’s mak­ing new friends as a spokesper­son for brands, col­lab­o­rat­ing on all-things style with Fort Point-based Rue La La, and has plans even bolder than her fire en­gine red gown.

Loftiss style: “My style is about not apol­o­giz­ing for who I am. My closet is full of state­ment pieces that start con­ver­sa­tions. I’m blonde, tan, never met a stranger, al­ways want­ing to con­nect with peo­ple and noth­ing thrills me more than wear­ing bright col­ored cloth­ing to in­tro­duce my­self to the world.” Shop­ping se­crets: “I love to get dolled up at Neiman Mar­cus; find trea­sures that tell a story at Vin­tage Taste on Charles Street; and go online with Rue La La.” Life ap­proach: “My brand is all about ev­ery­day glam. Find lit­tle ways to feel fab­u­lous in your ev­ery­day life.”

“Noth­ing thrills me more than wear­ing brightly col­ored cloth­ing to in­tro­duce my­self to the world. I am right at home in neon, leop­ard, se­quins and a tur­ban.”

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