Boston Herald

S.I. Newhouse Jr., media mogul, 89

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NEW YORK — S.I. Newhouse Jr., the low-profile billionair­e media mogul who ran the parent company of some of the nation’s most prestigiou­s magazines, died yesterday. He was 89.

Mr. Newhouse’s death was confirmed by his family, who said he died at his New York home.

The chairman of Conde Nast since 1975, Si Newhouse, as he was known, bought and remade The New Yorker and Details magazines and revived Vanity Fair. Other magazines in the Conde Nast stable included Vogue, Wired, Glamour, W, GQ and Self.

The glossy titles helped set the nation’s tastes, reached millions of aspiration­al readers and appealed to upscale advertiser­s.

“In all realms, he wanted Conde Nast — and its writers, artists and editors — to be at the center of the cultural conversati­on,” Bob Sauerberg, the company’s CEO, wrote to staff in announcing Mr. Newhouse’s death.

As Mr. Newhouse himself put it in a rare 1988 interview with The New York Times, “Our magazines represent a certain tone and audience.”

Under Mr. Newhouse, Conde Nast was famously extravagan­t, paying editors huge salaries, throwing lavish parties and rarely sticking to budgets — if budgets existed at all. Its expense accounts were legendary, with dresses flown from Paris to New York on the Concorde and elephants brought in to menace models at fashion shoots.

“He was passionate about journalism and he supported journalist­s and editors,” his nephew Steven Newhouse, who is the chairman of Advance Publicatio­ns Inc., which owns Conde Nast, told The Associated Press. “He set an example of caring about the right things in media, which is great stories, great design, great magazines, great websites.”

Mr. Newhouse’s vision extended beyond magazines. Before selling the Random House book publishing empire, he spotted a magazine profile about a rising young real estate mogul and commission­ed the first book of a future president: Donald Trump’s “The Art of the Deal.”

Some of his editors became celebritie­s in their own right.

“He loves magazines, meaning the whole and all of it, the variety of things published, the business details, the visions and actions and personalit­ies of his editors, the problems, the problemsol­ving, the ink and paper,” New Yorker editor David Remnick told New York magazine in 2009.

Mr. Newhouse also brought in buzz-obsessed Britons Anna Wintour and Tina Brown as editors, while abruptly firing staffers who fell from his graces. Grace Mirabella learned she was being axed as editor-in-chief of Vogue in June 1988 when her husband saw it on TV.

That same year, Val Weaver was let go as head of Self magazine when Mr. Newhouse knocked on her door and asked, “Would you mind if we made a change in editors in chief?” according to a 1995 biography of Mr. Newhouse by Thomas Maier.

Mr. Newhouse said the company that his father bought in 1959 for $5 million was following in the tradition of its founder, Conde Montrose Nast.

The company struggled in recent years with the advertisin­g meltdown. Since 2007 it has closed magazines including Gourmet, Modern Bride, House & Garden and Golf for Women. The ambitious business magazine Portfolio shuttered in April 2009 just two years after its launch, burning through an estimated $100 million.

Forbes said in March 2009 that the downturn had sliced Mr. Newhouse’s fortune in half, but his estimated net worth of $4 billion still left him among the world’s richest men. Mr. Newhouse and his brother, Donald, owned New York-based Advance Publicatio­ns Inc., which, in addition to Conde Nast, has more than 20 daily newspapers in the U.S. and a cable television company.

Unlike other media moguls who seemed obsessed with building an empire to make money, influence opinion or bask in the spotlight, Mr. Newhouse seemed to have no grand plan. He rarely spoke to the media and had no discernibl­e political views.

Associates said he simply enjoyed the magazine business and rubbing elbows with the cultural elite.

“He likes the buzz, there’s no question,” Wintour told The Times in 2008. “If you have lunch with a celebrity or political figure, he’s thrilled to hear about it.”

Yesterday, Wintour called Mr. Newhouse a “humble, thoughtful, idiosyncra­tic man, possibly the least judgmental person I have ever known.”

 ?? AP FILE PHOTO ?? MR. S.I. NEWHOUSE JR.
AP FILE PHOTO MR. S.I. NEWHOUSE JR.
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