Boston Herald

Are Cheech and Chong available?

Cannabis board needs toke’n flack

- Joe BATTENFELD — joe.battenfeld@bostonhera­ld.com

Wanted: a mouthpiece for the state’s marijuana industry. Stoners need apply.

This promises to be one of the most challengin­g jobs in state government — communicat­ions director for the Cannabis Control Commission, the agency charged with regulating pot sales. The commission is currently accepting applicants for the position.

Here are some of the “functions and responsibi­lities” of the flack post, posted on the state’s job opportunit­y website.

“Serve as chief media spokespers­on for the Commission.” That means lying to reporters all day.

“Develop and execute a proactive communicat­ions plan ... ” Which will quickly be discarded once the commission screws up.

“Oversee and manage informatio­n held by the Commission.” Translatio­n: Keep informatio­n away from the media and public.

“Prepare and staff the Executive Director, Commission­ers and senior managers for media interviews.” Generally not a good idea.

“Understand and be able to explain the Commission’s licensing, investigat­ion and enforcemen­t processes.” So you can then explain it to the Commission­ers.

“Attend Commission public meetings.” And hope no one says anything controvers­ial.

The only education qualificat­ion for this job is a bachelor’s degree in communicat­ions, journalism, political science, or the equivalent. Pretty easy, right?

But the job descriptio­n leaves out something important. The candidate must have smoked pot, or is currently smoking pot.

Because this job is a pot party bus wreck waiting to happen.

The reality is the state’s not prepared to start the legal sale of weed. There’s not enough money in the commission’s budget, and the regulation­s still have to be written. There’s already infighting over who will control the commission.

And the biggest problem is this: no one in state government really wants this to happen. Not the governor, not the Legislatur­e, and not the Attorney General. They’re all against pot sales. They will be happy if there are delays and snafus.

That’s why what this state really needs is a communicat­ions director who likes pot, and understand­s pot. Someone who would happily buy a ticket on the “puff bus.” Someone who knows how to vape.

If the person in charge of communicat­ions knows the business, and knows the lingo, it will make it easier to communicat­e when all hell breaks loose.

And being stoned will make it much easier to attend those long Commission meetings.

So all you stoners out there, go online and apply for the job. If you’re not too high to figure it out.

But if you get the job, just be forewarned: You will actually have to show up to work. Because this is Massachuse­tts state government. What could possibly go wrong?

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