Boston Herald

SMALL BUSINESS GETS A FREE RIDE

Hub shuttle to guide shoppers

- By BRIAN DOWLING — brian.dowling @bostonhera­ld.com

As city residents set out to support local shops on Small Business Saturday, Mayor Martin J. Walsh announced a new shuttle program aimed at stitching together Main Streets in different Hub neighborho­ods and encouragin­g people to support small businesses in new places.

The “Main Street Explorer” pilot program will run a free “hop on and hop off” shuttle on three consecutiv­e Thursdays — Dec. 7, Dec. 14 and Dec. 21 — from 4 p.m. to 10 p.m. between Hyde Park, Roslindale and West Roxbury, the mayor’s office said.

Pickup locations for the Main Street shuttles will include informatio­n about the business district.

Walsh announced the pilot yesterday as he proclaimed it was “Small Business Saturday” in Boston and unveiled other measures to attract shoppers to local businesses, including the “#LetsAllSho­pSmall” social media campaign, which calls on participan­ts to pledge support to local businesses during the holiday season, either by purchasing gifts, dining out, or participat­ing in local holiday events in Main Streets districts.

“Every year I look forward to kicking off the holiday season, and I encourage Bostonians and visitors alike to support local establishm­ents throughout Boston Main Streets and our local business districts,” Walsh said in a statement.

“From employing neighbors, giving back to local nonprofits and public space, to investing in neighborho­od beautifica­tion efforts, Boston’s Main Streets businesses of are committed to their New communitie­s year-round,” he Urban continued. “I’m proud of these Mechanics, initiative­s to support our local the small business economy and I city’s civic hope everyone is able to visit, research and support and explore Boston’s developmen­t small, local establishm­ents.” team.

The Main Street shuttle pilot is a collaborat­ion between the mayor’s office, the economic developmen­t office, Boston Main

Streets Foundation and the Office

 ?? STAFF PHOTO BY CHRIS CHRISTO, BELOW AT LEFT; STAFF FILE PHOTO BY ANGELA ROWLINGS, LEFT ?? BOOST FOR THE LITTLE GUY: Mayor Martin J. Walsh hopes a free shuttle will push shoppers to small businesses, including Zia Gianna Italian Bakery & Caffe at 1739 Dorchester Ave., below at left, which held its grand opening yesterday.
STAFF PHOTO BY CHRIS CHRISTO, BELOW AT LEFT; STAFF FILE PHOTO BY ANGELA ROWLINGS, LEFT BOOST FOR THE LITTLE GUY: Mayor Martin J. Walsh hopes a free shuttle will push shoppers to small businesses, including Zia Gianna Italian Bakery & Caffe at 1739 Dorchester Ave., below at left, which held its grand opening yesterday.
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