Boston Herald

Trade group seeks to rebuild tourism to U.S.

- By HUGO MARTIN

President Trump’s statements about immigrants aren’t solely responsibl­e for the drop in internatio­nal travel to the U.S., but they’re not helping, say members of a new industry coalition dedicated to promoting internatio­nal tourism to the country.

The coalition, dubbed Visit U.S., is aimed at reversing a drop in internatio­nal visitors to the U.S. since 2015. The group, which includes travel, retail, hotel and gaming industry leaders, says it hopes to work with the Trump administra­tion to send out a message that visitors are welcome in the U.S.

“Fewer visitors means fewer hotel stays, fewer meals eaten in our restaurant­s, fewer goods purchased in our retail stores and fewer visits to our national attraction­s,” said Katherine Lugar, chief executive of the American Hotel & Lodging Associatio­n, the trade group for U.S. hotels.

Other members of the coalition include the U.S. Travel Associatio­n, the U.S. Chamber of Commerce, the National Restaurant Associatio­n and the American Gaming Associatio­n.

The group attributes the decline in internatio­nal visitors to a strong U.S. dollar, which makes vacationin­g in the U.S. more expensive for foreign visitors, plus economic calamities in countries that send tourists to the U.S., such as Brazil.

But Roger Dow, president of the U.S. Travel Associatio­n, said of Trump’s harsh state- ments about immigrants: “His rhetoric is not helpful.”

The U.S. is second only to France as the top destinatio­n for foreign visitors. But visita- tion data trends suggest Spain may soon overtake the U.S. for the second spot.

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