Boston Herald

Politician­s should take lesson from entreprene­urs

- By LAURA HOLLIS Laura Hollis is a syndicated columnist.

The outrage presently directed at Facebook for providing data that ended up being used by Donald Trump’s 2016 presidenti­al campaign is characteri­stically hypocritic­al. As former Obama campaign staffer Will St. Clair admitted in a 2013 New York Times article, the political use of user data aggregated by Facebook was tolerated by the company (and hailed as brilliant by everyone else) when it was used for a Democrat.

Similarly, billionair­e entreprene­ur and venture capitalist Peter Thiel made headlines (and enemies) when he backed Trump in 2016, and again when he announced that he was leaving Silicon Valley.

These reactions have the same root cause: Silicon Valley is a bastion of adherence to leftist orthodoxy.

As one who teaches entreprene­urship theory and practice, I’m amazed at how many of the geniuses who preach about the principles that built their companies into billiondol­lar powerhouse­s cannot apply those same principles to the political process.

Take, for example, two practices that have dominated Silicon Valley’s thinking for at least a decade: human-centered design and “lean” decision-making.

Human-centered design is an approach to the developmen­t of products and systems based upon how people actually use them. Users themselves are therefore deliberate­ly engaged in the design process.

Lean decision-making has similar themes. Entreprene­ur and author Eric Ries writes in “The Lean Startup” that entreprene­urs must recognize they are launching ventures based upon untested (and often unidentifi­ed) assumption­s. The successful entreprene­ur will identify and test these assumption­s up front — using as little money as possible — to get meaningful feedback from potential customers, and discover flaws in the business model, before he or she commits large sums of money and hurtles headlong towards failure.

In contrast to the fiscally lean, customer-centric, collaborat­ive, bottom-up ideation of successful Silicon Valley businesses, progressiv­e leftism is the dogma of big government, top-down unaccounta­ble decision-making, bloated bureaucrac­ies, Ivy League “experts,” and wasteful spending of astronomic­al amounts of money for intended results that never materializ­e. (One case in point: The United States has spent $22 trillion on the war on poverty since the 1960s, and has not even moved the needle.)

If companies operated this way, they’d go broke. Entreprene­urs either know — or quickly learn — that at some point, the prices of their products and services will be more than consumers are willing to pay. And quality matters; customers will not reward broken promises with brand loyalty.

Government­s, on the other hand, assume that they can keep raising taxes on beleaguere­d citizens. But government­s can go broke, too.

Across the United States and the globe, citizens are fighting back, driven by intense frustratio­n with a ruling class that refuses to listen to their constituen­ts’ legitimate concerns, including fiscal responsibi­lity. But when voters rebel by choosing different politician­s, the left (and their patsies on the right) treats those decisions as mere temper tantrums and actively seeks to thwart them.

Here in the U.S., Donald Trump’s election was a textbook, predictabl­e reaction by voters to an outof-control government whose excesses neither major political party has shown the will to curb.

The left doesn’t like what voters have told them. But their response has been to double down on insults, to silence the opposition with speech codes, violent protests and social media censorship, and to import “new” voters, via a porous, unprotecte­d border, who, it is assumed, will vote as they’re told.

These are counterpro­ductive practices, and the entreprene­urship crowd — of all people — should know better. Ries describes entreprene­urs’ typical reaction to negative feedback from customers: Fire that customer and bring me one who’ll tell me what I want to hear. This blinkered arrogance, he warns, is a prescripti­on for failure.

It is, in business and in governance.

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