Boston Herald

T picks Levy to improve rider experience

- By JORDAN FRIAS — jordan.frias@bostonhera­ld.com

A former Massachuse­tts Port Authority employee has been named chief customer officer for the MBTA, General Manager Luis Manuel Ramirez announced yesterday.

Danny Levy will report directly to Ramirez and will be responsibl­e for “improving the daily experience of MBTA riders,” according to a press release.

Levy began her role July 2 and formerly served as the T’s communicat­ions and marketing profession­al.

At Massport, Levy served as the chief marketing officer for 13 years and was credited with spearheadi­ng the agency’s use of social media and re-branding Logan Internatio­nal Airport from a domestic airport to a major internatio­nal hub.

Her new role will require her to work with all MBTA department­s that interact with the public to improve customer service.

Ramirez said Levy’s leadership will help achieve his goal of enhancing the customer experience on the T.

“I want to welcome Danny Levy to our team and look forward to her leadership to help the T become a more customer-centric organizati­on,” Ramirez said.

Massport CEO Thomas P. Glynn noted her experience at his agency in a statement and said he looks forward to working with her in her new role at the MBTA.

“Danny is extremely creative and understand­s how to market. She has been a great asset at Massport, helping the authority increase demand for new airlines and new cruise lines,” Glynn said.

Levy is a graduate of Boston College, has an MBA from Simmons College and is on the board of the student athlete organizati­on The Base.

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