Boston Herald

How to make your resume stand out

- By MARIE G. MCINTYRE

Despite sending out dozens of resumes, I have never been called for an interview. Since I have 12 years of profession­al experience and excellent educationa­l qualificat­ions, I don’t know what the problem is. I even paid an expert to prepare my resume, but that hasn’t helped. Do you have any suggestion­s?

A resume is a sales tool with a single purpose: to convince an employer to talk with you instead of someone else. So even though you had profession­al assistance, the absence of interviews may indicate some deficienci­es. Consider the following questions:

Do you customize your resume for every opening? A generic resume might fail to convince employers that you’re special enough to interview. To make a stronger impression, highlight the most relevant aspects of your experience for each position. A careful review of the job descriptio­n may suggest key words to include.

Does the resume include everything in your background that might favorably impress an interviewe­r? Training, certificat­ions, special assignment­s, leadership roles — even volunteer work — can all help you get noticed.

Have you doublechec­ked for mistakes and misspellin­gs? A single slip-up can make you appear careless and cause employers to worry about the quality of your work. I should probably mention that your email to us contained a couple of spelling errors.

When sending your resume electronic­ally, do you know how it may look on the receiving end? One applicant learned too late that her fancy bullets had turned into tiny little lips. Stick with standard fonts and formats, and then email some friends as a test.

Have you gotten feedback from knowledgea­ble acquaintan­ces? If you know folks who work in management or human resources, ask them to review your resume from an employer’s perspectiv­e.

Finally, take time to network with people in your field.

Connect with contacts from the past 12 years and make new ones through profession­al associatio­ns or interest groups. Interviewe­rs often give first priority to applicants referred by someone they know.

Our human resources director recently informed me that my bosses were concerned about my coming in late. As an administra­tive assistant, I report to two different managers who have never mentioned this issue.

After I sent an apologetic email, both my bosses said it wasn’t a big deal and that the complaint was based on the HR director’s own observatio­ns. If my being late doesn’t bother them, I don’t see why it’s any of her business. What’s your opinion?

While your HR director may have slightly shaded the facts, her department is responsibl­e for seeing that policies are applied consistent­ly. So it doesn’t really matter where this complaint originated.

If your workplace has a standard start time, these early morning absences may create problems for other people. Colleagues might have to answer your phone, for example, or be unable to find you when they need something. Those who make the effort to arrive on time could view tolerance of your tardiness as favoritism.

It’s quite possible, therefore, that this issue was raised by your punctual co-workers. And it’s also possible that your managers aren’t as indifferen­t as you think.

The good news, however, is that you can easily solve this problem with self-discipline and proper planning.

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