Boston Herald

Snap: Here’s something to chat about

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Snap Inc. has been facing crumbling investor confidence for months amid a decline in the number of users on its Snapchat platform and a series of highprofil­e executive departures.

But in its fourth-quarter earnings statement, released Tuesday, the company showed some signs a turnaround might be coming soon.

Snap put a stop to the downward trend in user numbers that had plagued it since mid-2018, posting a stable user base of 186 million daily Snapchatte­rs in the last quarter of 2018. The 2018 dip was widely ascribed to an unpopular redesign of the Santa Monica, Calif., firm’s disappeari­ng-video app in early 2018, combined with a long delay in updating the company’s clunky Android offering.

Revenue has increased steadily as the company more effectivel­y monetizes its users’ eyeballs with improved ad products. Snap brought in $390 million in the fourth quarter of 2018, up from $297 million in the third quarter and $262 million in the second quarter, totaling $1.2 billion in 2018. The company is not yet profitable, though losses improved from $325 million in the third quarter of 2018 to $192 million in the fourth quarter.

Snap stock, which debuted at $27.09 per share at its March 2017 initial public offering, has lost nearly half its value in the last year. But in the minutes following the release of the company’s fourth-quarter earnings Tuesday, its stock surged more than 20 percent to $8.46 in after-market trading.

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