A GOAT OPENING
Brady celebrates new Back Bay TB12 location
Tom Brady touched down in downtown Boston on Tuesday night, as he celebrated the grand opening of TB12’s new flagship facility.
A sunglassed and sleeksuited GOAT brought the flair and fanfare to our Back Bay, drawing in quite the crowd who eagerly watched from the sidewalks as he strolled into the TB12 Performance and Recovery Center on Boylston Street. Among the big names who joined the man, the myth, the legend in Boston Proper as he officially christened the latest baby in his aspiring health empire: TB12 co-founder Alex Guerrero; the company’s CEO, John Burns; Bruins players Charlie Coyle and Zdeno Chára, the latter of whom also brought his wife, Tatiana Biskupicová ;as well as media maven Maria
Menounos. Earlier that same day, the
TB12 Foundation also toasted the most recent addition to Brady’s business by giving back with random acts of wellness around town. For instance, a troop of the brand’s body coaches joined Suffolk Construction at the Seaport’s Parcel K in the wee hours of the morning, leading about 40 workers in a stretch and flex session to make them nice and pliable and ready to perform all of those strenuous job site tasks. Another stop had the instructors walking members of the
Boston Police gang unit through tissue work, as well as functional strength and conditioning exercises. As for the freshly opened fitness facility, folks can expect it to serve as another temple to the ways of Tom Brady. It will preach the same personalized, holistic philosophy about health, wellness and athletic performance as the OG TB12 center down in Foxboro’s Patriot Place. And from the sound of it, this second space is only the beginning of the six-time
Super Bowl champ’s expansion plans.
When Brady announced the Boylston spot was finally complete on social media late last month, he also shared that it would be “coming soon to NYC, LA, Chicago, Phoenix, South Florida, Atlanta, Las Vegas, San Francisco, Houston and more!”