Boston Herald

What’s in store after pandemic?

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This viral pandemic has forced a multitude of changes in our behavior, from the way we greet each other to how we work and study. The common thread in these alteration­s to our prior daily habits can be capsulized in one word — distance.

Remote has taken control of our lives. While online shopping had already become commonplac­e, it’s exploded in the year since we’ve been dealing with COVID-19.

It’s even crept into the way we purchase alcoholic beverages.

That’s an inescapabl­e fact according to state Treasurer Deb Goldberg, who oversees the Alcohol Beverages Control Commission. That agency indicated that coronaviru­s-spurred, direct-to-consumer alcohol deliveries have increased threefold, despite the fact that package stores — deemed essential — remained open for business.

In Greater Boston, that facilitato­r market is dominated by Drizly, a company started by two Boston College students in 2013 that ridehailin­g and delivery service Uber purchased for $1.1 billion last month.

Jen Whitman, a spokespers­on for Drizly, said Goldberg’s projection­s track with the company’s own figures. Thanks to what Goldberg described as the tireless work of the agency’s inspectors to “vet direct shipment companies, prevent unlawful third-party deliveries, and collect excise taxes,” the ABCC remains on track to generate $5.1 million in direct revenue in fiscal year 2022, matching the previous fiscal year’s total.

That’s despite the disclosure that about 13% of alcohol-license holders, including manufactur­ers and wholesaler­s, have not renewed for 2021. It will be interestin­g to see if the convenienc­e of purchasing groceries, meals — and spirits — remotely remains the new normal once this pandemic no longer holds us hostage.

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