Boston Herald

AOC launches ‘Tax the Rich’ merch

Builds war chest off Met Gala controvers­y

- By Joe Dwinell

AOC is banking her “Tax the Rich” dress controvers­y will help boost her campaign war chest.

The New York progressiv­e congresswo­man — hot off her Met Gala political fashion statement — launched an email campaign Tuesday night offering up a policy paper and “Tax the Rich” merchandis­e pitch.

“Whether the message is on a sweatshirt or something more formal, the facts are the same,” Team AOC says. “In order to reshape our economy and make it work for all of us — not just those who can self-fund their trips to space — we absolutely must Tax the Rich.”

So, Team AOC points readers to a “Tax the Rich” collection that includes sweatshirt­s ($58), hats ($28), T-shirts ($27), mug or tote bag ($27 each) or a sticker pack ($10). The fit is “unisex.”

Team AOC adds “100% of proceeds help fund Team AOC’s critical grassroots organizing and campaignin­g for policies like this one.”

U.S. Rep. Alexandria Ocasio-Cortez is not backing down from her splash at the Met.

“The medium is the message,” Ocasio-Cortez captioned an Instagram photo of herself and designer Aurora James, alluding to ’60s communicat­ion theorist Marshall McLuhan. “The time is now for childcare, healthcare, and climate action for all. …

“And yes, BEFORE anybody starts wilding out — NYC elected officials are regularly invited to and attend the Met due to our responsibi­lities in overseeing our city’s cultural institutio­ns that serve the public. I was one of several in attendance.”

A Met Gala 2021 ticket reportedly went for $30,000. The event helps the Metropolit­an Museum of Art’s Costume Institute. AOC, it was reported, had her ticket fee waived.

Still, her dress and attendance at the Big Apple’s annual parade of the rich and famous lit up social media on all sides of the political spectrum.

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