A new name for the luxury pavilion at Fenway

Red Sox fans arriving at Fenway Park for opening day saw a new and less familiar name sponsoring the team’s prominent luxury pavilion above home plate. Cybersecurity startup Aura, based in the Seaport, is taking over sponsorship of the 1,500seat pavilion level, plus the associated premium club and a dozen luxury suites. Aura, founded in 2019, replaces 232-year-old Boston bank State Street Corp., which has sponsored the pavilion since it was added in 2006. The Red Sox and Aura said the sponsorship is a multiyear deal but declined to disclose the cost. State Street confirmed it was ending its sponsorship after 18 years. “State Street has been proud of our partnership with the Red Sox,” the company said in a statement to the Globe. “We will continue to invest in opportunities to support the local community we call home — such as employee volunteerism, event sponsorships for our nonprofit partners, and State Street Foundation’s grantmaking.” The new deal is part of Aura’s marketing strategy to boost its profile as it seeks to follow in the footsteps of local tech companies such as DraftKings and Wayfair that created well-known consumer brands. Aura’s all-in-one software for consumers includes an antivirus app, password management, credit monitoring, parental controls, and identity theft protection, and competes against services from better-known brands like McAfee and Norton. “We’re a Boston-based company, I’ve always been a Boston-based entrepreneur,” said Aura chief executive Hari Ravichandran in an interview. “So we have a great love for the city.” It took the company just days to decide to take the Pavilion sponsorship when it became available, the CEO said. “We’re in the family safety space,” Ravichandran said. “The demographics, obviously, are very family-focused in baseball.” — AARON PRESSMAN