Mohawk chairman named to World Floor Covering Association Hall of Fame
Employers,” and Training Magazine has recognized Mohawk as one of the nation’s top 10 companies for outstanding training and development programs. Mohawk leads the country in workforce health innovation, improving the health metrics for employees and their families through the early identification of health risks, on- site and virtual clinics and curative actions. Mohawk is the leading global recycler of plastic bottles, a pioneer in bio- based textiles and the industry’s largest provider of products with recycled content. Mohawk’s award- winning sustainability initiatives have created new industry- standards for efficient use of natural resources, waste stream reduction and clean energy creation through windmills, solar panels and waste to energy platforms.
For the WFCA, the combination of Lorberbaum’s leadership of Mohawk into a global flooring powerhouse, his transformative impact on the industry and his lasting influence on how people buy and sell flooring made him a natural choice for the Hall of Fame.
“Mohawk became a member of the WFCA in 2003, and, since then, I’ve had the pleasure of working closely with the company and Jeff,” said Scott Humphrey, chief executive officer of the World Floor Covering Association. “He is a true visionary who has invigorated product innovation, enhanced customer results, shaped countless leaders and revolutionized the flooring industry. Jeff will be a great addition to the Hall of Fame.”
Lorberbaum has received a multitude of awards for his leadership and accomplishments during the course of his career. Recent honors include the 2016 Ernst & Young Lifetime Achievement Award for Entrepreneurship ( SE Region); the 2016 Atlanta Business Chronicle Most Admired CEO Award ( Manufacturing); the 2017 Leonardo International Prize, presented by the President of Italy for transformative investments in Italian industry; and the 2017 “Let Us Do Good” Award, presented by the Stephen Siller Tunnel to Towers Foundation, for his support of housing for severely wounded veterans. ABOUT WFCA The World Floor Covering Association ( WFCA), the official sponsor of the annual Surfaces tradeshow, is the floor covering industry’s largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America. The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer- oriented trade periodical, Premier Flooring Retailer. As part of its mission to enhance the business environment for the independent flooring retailer the WFCA acquired the Certified Floorcovering Installers Association ( CFI) in an effort to resolve the industry’s largest issue – the shortage of qualified installers. The WFCA runs fcB2B, an organization committed to helping business in the industry transition to an e- commerce platform for all business transactions. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.