The company was the only manufacturer to win for multiple products
Retailers have once again voted Mohawk products, technology and merchandising the best in the industry.
For 2018, the company won Floor Covering Weekly Dealers’ Choice Awards for: · Mohawk Air.o · Mohawk SmartCushion · Mohawk RevWood Plus · Mohawk Enriched · Daltile Panoramic Porcelain Surfaces · Merchandising for RevWood Plus · Technology innovation for Mohawk Omnify
Award winners were selected based on voting during the annual International Surfaces Event in Las Vegas. More than 1,000 individual retailers cast their ballots in person and online to honor their favorite products and brand- related tools. The Dealers’ Choice Awards program is sponsored by Floor Covering Weekly, a leading industry publication.
Mohawk Industries won a record seven Dealers’ Choice Awards and was the only flooring manufacturer to receive multiple honors. The company received awards for five products as well as its merchandising for RevWood Plus and the groundbreaking Omnify technology platform.
“We are extremely proud of this accomplishment and appreciate each of the retailers who cast their votes for Mohawk,” said Karen Mendelsohn, Mohawk’s senior VP of marketing. “We view these wins as a tangible validation of our commitment to retailers, especially since winners are selected solely by qualified flooring retailers and ballots are tallied by a third party, making Dealers’ Choice a coveted awards program across the flooring industry.”
Mohawk also won Dealer’s Choice Awards for RevWood Plus merchandising and Omnify, an integrated technology solution that links retailer’s online and physical stores, giving consumers decision simplicity and increasing the likelihood of purchasing from Mohawk Aligned Retailers.
“These wins represent a wide variety of products that showcase our capacity for innovation, style and performance across all product categories,” Mendelsohn said. “From waterproof wood flooring to hypoallergenic soft surface solutions, Mohawk is excited to be at the forefront of the industry, creating products that provide the durability, performance and value consumers require.”
The award winners represent a small sampling of the many world-class products that Mohawk Industries creates in every flooring category. See more innovative and fashionable products at mohawkflooring. com and daltile. com.
For the full list of Dealers’ Choice winners, visit floorcoveringweekly. com. About Mohawk Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry- leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Karastan, Marazzi, Pergo, Quick- Step and Unilin. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.