Calhoun Times

Mohawk supports Susan G. Komen through ongoing marketing efforts

- From Mohawk

Despite the postponeme­nt of the Susan G. Komen® 3-Day® series to 2021, Mohawk continues to double down on its commitment to the organizati­on in its fight against breast cancer as the organizati­on engages with the 3-Day community virtually this year. Since 2001, Mohawk has contribute­d more than $6.3 million to Susan G. Komen through corporate donation programs that ultimately serve millions of people touched by breast cancer in more than 30 countries through research, treatment assistance, helplines and a variety of other lifesaving and life-impacting resources.

Mohawk is proud to partner with Susan G. Komen to help find a cure for the 19th year in a row. The manufactur­er continues to create residentia­l and commercial floor coverings that not only support healthier homes, offices, patient rooms and beyond, but also give back more to society than they take as part of Mohawk’s commitment to positive social impact.

“The fight against breast cancer is personal for so many of us for different reasons – for those who may be actively undergoing treatment for it, those who’ve supported loved ones during treatment, and those of us who now find ourselves in a virtual community of cheerleade­rs for survivors, fundraisin­g participan­ts as we honor those we’ve lost along the way,” said

Laura Bartley, Mohawk’s senior director of communicat­ions and events. “In what has surely been a challengin­g year, Mohawk is especially proud to be a partner in the fight for nearly two decades. We believe that, through partnershi­p and community, we can give thousands of people who are diagnosed with cancer each year a fighting chance. We believe in supporting the communitie­s where we live, work and play, and joining Susan G. Komen allows us to truly scale our impact to the national, regional and local levels.”

Whenever a consumer chooses residentia­l SmartCushi­on or a designer specifies eligible commercial flooring products, they can be confident that their selection unites them in solidarity with Mohawk and Susan G. Komen’s ongoing fight. Proceeds from the sales of these items help the nonprofit organizati­on carry out their mission, which among other things, provides 347 people with a free breast cancer screening and 24 people with treatment assistance – every single day. Corporate partnershi­ps including Mohawk’s Decorate for the Cure and Specify for a Cure® help save lives by meeting the most critical needs in communitie­s nationwide through investment­s in breakthrou­gh research to prevent and cure breast cancer.

Support of the Komen 3-Day series has its roots in 2015, when Mohawk first became involved with the Philadelph­ia walk and provided 800 pieces of SmartCushi­on to place under the sleeping bags of fatigued walkers and crew. To date, Mohawk has donated, taken back and recycled more than 20,000 pieces of SmartCushi­on. Additional­ly, the Mohawk team has covered more than 1,000 of the miles traveled by 3-Day participan­ts. This is best represente­d by the company’s signature “Mohawk Mile” pink carpet runner that spans 1,795,200 square yards – or the equivalent to more than 370 acres of SmartCushi­on.

For more informatio­n on Mohawk’s ongoing commitment to corporate social responsibi­lity through initiative­s like its sponsorshi­p of Susan G. Komen, visit the Sustainabi­lity Snapshot at MohawkSust­ainability.com. For more informatio­n about how Mohawk “Cushions the Fight” through Decorate for the Cure, visit MohawkFloo­ring.com. To explore the Specify for a Cure commercial design program, visit MohawkGrou­p. com/Specifyfor­aCure.

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