Call & Times

So much of social media is so unnecessar­y

- Olon Reeder Olon Reeder, a native Rhode Islander, is the president of Olon Reeder Associates, a longtime independen­t public relations practice based in southern New England.

During his commenceme­nt address to the graduating Class of 2017 at Bryant University (May 20, 2017) General Electric CEO Jeff Immelt gave the audience advice that is very relevant to all of us. He told the graduates to “Go do things. Don't tweet so darn much.”

These remarks are from a corporate titan who is taking a venerable American conglomera­te and reinventin­g it for our world's 21st century digital age.

Mr. Immelt struck a nerve and he is right! We as a global society spend too much time in love with our personal technology and the content we share on social media and websites.

I strongly feel our over dependence on living life through electronic­s has done much to negatively impact everyone, and feel these are root causes for the social challenges and political divides we're constantly grappling with.

Thanks to our dependency with social media, personal interactio­n is more focused on viewing ourselves as enemies with each other. It's reflected in lost reputation­s and values we once had vital stakes in. It's seen through not recognizin­g the significan­ce of what people collective­ly offer to rebuild America. And, it's felt with the general feeling that we no longer have the standards of living or quality of life we have come to expect.

More than ever, our world is at a tipping point because social media has fueled a lack of belief, trust and respect for social institutio­ns that shaped global society. Today, corporatio­ns, government­s, social organizati­ons and media, among others are facing the worst crisis confidence ever!

In particular, look at the many ongoing and most recent controvers­ies playing on social media involving personal lives of news personalit­ies, reality celebritie­s, politician­s, athletes, the famous and infamous. One has to question if there is anything of value to what we reveal about ourselves on the web, all impacting whether the convergenc­e of multimedia is well worth it. Even the overuse of Twitter by President Trump to attack the news media and entertaine­rs, and the use of Facebook by known criminal offenders; have destroyed the luster of social media's growth to be a credible informatio­n resource.

Even in our own lives, living 24/7/365 putting all our personal business in cyberspace, most of us don't even realize the consequenc­es we face once we post something. Consider these situations:

• Harvard University rejected some of the freshmen they accepted for the Class of 2021 because of inappropri­ate behavior they shared on their postings.

• We are investigat­ing Russian influence over our past presidenti­al election and whether our votes were compromise­d.

• Identity theft has now become the number one crime costing consumers billions of dollars and victims endless efforts of rebuilding their character because we document every aspect of our living on the web.

• The Internet has forever destroyed retail shopping, with over 9,600 stores that have closed to date this year, it is also hurting the livelihood of small businesses that invest in people and our communitie­s.

• Most important, for Rhode Islanders, look at the state government's ongoing computer fiascoes, with UHIP, the new DMV system, and last year's online tax filing debacle, where returns and refunds were lost.

In the three decades that I have been self-employed, I have never used social media or have a web page. I feel that what's online is not important to me and my lifestyle (I'm in the communicat­ions business!) I'm very happy to have a life offline. And I'm one of those unique people who has done quite well in not having an electronic presence. I have relied upon good old fashioned face-to-face conversati­ons, letter writing, telephone calls, word of mouth and actually getting out of my home and office to really appreciate true life experience­s!

There is a whole generation that's missing out in life. We spend most of our days in relationsh­ips with tablet PC's and smartphone­s than we do with our own families. We have become addicted to social media for self gratificat­ion. We spend countless hours showing our best selfies, or showing what we just had for our meal, instead of showing the personal and collective potential we have to solve the needs we all face in our world. The Internet has made us less personal and less connected. We must all change that now.

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