Tony Pike, 84; Ibiza hotelier, friend of many film, rock stars
When Queen frontman Freddie Mercury was working on the duet album “Barcelona” with Spanish operatic soprano Montserrat Caballé in 1987, he stayed at what he called his “home away from home” – the infamous Pikes Hotel on the Mediterranean island of Ibiza.
The resort was built, founded and run by Mercury’s friend Tony Pike, an English-born Australian adventurer and playboy who had turned a ruined farmhouse into Spain’s beacon hotel for sex, drugs and rock-and-roll. Pike served as the unabashedly hedonistic master of ceremonies, claiming to have slept with more than 3,000 men and women.
Celebrity guests included Robert Plant of Led Zeppelin, Nirvana singer-songwriter Kurt Cobain, models Naomi Campbell and Kate Moss, action-film star Jean-Claude Van Damme and pop singer Boy George.
The hotel, now known as Pikes Ibiza, said its founder died during the weekend of Feb. 23 of skin and prostate cancer. He was 85. He had long outlived the prognosis of five years when he was diagnosed with HIV in 1995.
Pike founded the hotel in 1980 with two rooms. Three years later, a music video shot by British rock star George Michael and Andrew Ridgeley – the pop duo Wham! – for their single “Club Tropicana” featured Pike in a cameo role as a bare-chested bartender sporting an impressive Burt Reynolds mustache.
The video turned the hotel into a magnet of debauchery for rockers, film stars, male and female escorts, and simply wannabes from all over the world.
On his 41st birthday in 1987, Mercury, just diagnosed with HIV, asked Pike to organize “the biggest birthday bash of all time,” which it turned out to be, at least at the time. The 700 guests included actor Tony Curtis, rocker Jon Bon Jovi, entertainer Grace Jones (“the greatest lover I ever had,” Pike said), Campbell, Boy George, Spanish singing idol Julio Iglesias and the British band Spandau Ballet.
Giant black and gold helium balloons and 350 bottles of champagne greeted the guests before they ate an ornate birthday cake that Pike had ordered in the shape of Barcelona’s Gaudí-designed Sagrada Familia basilica. The fireworks display was visible on the bigger island of Mallorca, more than nine miles away.
The celebration lasted for three days. British tabloids reported that guests were offered free cocaine instead of sugar sprinkled on their breakfast cereals. “I never understood that,” Pike said. “Why . . . would you put coke on cornflakes?”
Pike always insisted he never provided drugs for his guests, using a “BYOD” – “bring your own dope” – policy.
There was one exception, in 1990, when Mercury knew he was dying. Pike went to his friend, the local police chief, and said he had to get cocaine for the singer. The cop was reportedly a Queen fan. “I wasn’t arrested, let’s put it that way,” the hotel owner said.
Anthony John Pike was born in Waltham Cross, north of London, on Feb. 22, 1934. He was 6 when his father died, and he soon had to leave his home as the Luftwaffe bombed London and children were evacuated to the countryside.
“I had a terrible childhood, I suffered a lot of abuse,” he told the Ibizan newspaper in 2014. “I had three brothers, and one brutalized me... I wanted to forget everything about Britain. I ran away, joined the Merchant Navy when I was 15 and went aboard a ship as a Peggy,” the lowest job, heading for South Africa.