New Brew Crew
Craft beer winning over millennials and non-beer drinkers
An alcoholic beverage is usually made from malted cereal grain [such as barley], flavored with hops, and brewed by slow fermentation. First known use was before the 12th century.
t’s that time of year. Now we can give thanks for an even greater selection of holiday beer! New trends have made the beer aisle more interesting, not to mention all the microbreweries that set the perfect scene for a party! Visiting Milwaukee this year I realized just how much the business of beer has evolved. The frothy beverage is deeply rooted in American history, dating to Native Americans, European settlers bringing their recipes with them. And Milwaukee for much of its history has been the nation’s beer capital, home to Schlitz, Miller and Blatz. Pabst in the 1840s started in Milwaukee as Empire Brewing, produced cheese during Prohibition. Democratization of American brewing began in the 1970s with a few crafters starting their own small breweries―the rejuvenation of beer had begun. The Brewers Association trade group, in fact, reports that 5,562 American craft breweries now operate. That’s a growth from last year of 906 breweries, with another 2,700-plus in planning. Southwest Florida has dozens of established craft breweries, as much a magnet for tourism as wine is in California. So there’s cause for beer lovers to celebrate this holiday season!
5 REASONS THIS NON-BEER DRINKING MILLENNIAL ENJOYS A GOOD CRAFT BEER
It Tastes Better Craft brewers put their hearts and amazing ingredients into every beer, with a big focus on quality over marketing.
Democratization of brewing began in the 1970s. There are today some 5,500 independent American craft brewers, dozens in Southwest Florida.