New Brew Crew

Craft beer win­ning over mil­len­ni­als and non-beer drinkers

Cape Coral Living - - Holiday Special - BY MANDY CARTER

An al­co­holic bev­er­age is usu­ally made from malted ce­real grain [such as bar­ley], fla­vored with hops, and brewed by slow fer­men­ta­tion. First known use was be­fore the 12th cen­tury.

I―Mer­riam-Web­ster Dic­tionary

t’s that time of year. Now we can give thanks for an even greater se­lec­tion of hol­i­day beer! New trends have made the beer aisle more in­ter­est­ing, not to men­tion all the mi­cro­brew­eries that set the per­fect scene for a party! Vis­it­ing Mil­wau­kee this year I re­al­ized just how much the busi­ness of beer has evolved. The frothy bev­er­age is deeply rooted in Amer­i­can his­tory, dat­ing to Na­tive Amer­i­cans, Euro­pean set­tlers bring­ing their recipes with them. And Mil­wau­kee for much of its his­tory has been the na­tion’s beer cap­i­tal, home to Sch­litz, Miller and Blatz. Pabst in the 1840s started in Mil­wau­kee as Em­pire Brew­ing, pro­duced cheese dur­ing Pro­hi­bi­tion. De­moc­ra­ti­za­tion of Amer­i­can brew­ing be­gan in the 1970s with a few crafters start­ing their own small brew­eries―the re­ju­ve­na­tion of beer had be­gun. The Brew­ers As­so­ci­a­tion trade group, in fact, re­ports that 5,562 Amer­i­can craft brew­eries now op­er­ate. That’s a growth from last year of 906 brew­eries, with another 2,700-plus in plan­ning. South­west Florida has dozens of es­tab­lished craft brew­eries, as much a mag­net for tourism as wine is in Cal­i­for­nia. So there’s cause for beer lovers to cel­e­brate this hol­i­day sea­son!

5 REA­SONS THIS NON-BEER DRINK­ING MIL­LEN­NIAL EN­JOYS A GOOD CRAFT BEER

It Tastes Bet­ter Craft brew­ers put their hearts and amaz­ing in­gre­di­ents into ev­ery beer, with a big fo­cus on qual­ity over mar­ket­ing.

De­moc­ra­ti­za­tion of brew­ing be­gan in the 1970s. There are to­day some 5,500 in­de­pen­dent Amer­i­can craft brew­ers, dozens in South­west Florida.

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