Taylor Swift plays Formula One
AUSTIN, Texas — With their red, white and blue tutus and Taylor Swift T-shirts, Rachel Emling and Mikala Crews were everything Formula One wanted at the U.S. Grand Prix: young fans who would travel across the country for a mix of pop stars and fast cars.
Tens of thousands packed into the Circuit of the Americas on Saturday night for Swift’s only concert of the year at Formula One’s only race on American soil.
Formula One’s goal in booking Swift was to hook a new generation of fans to their sport in America, long considered an untapped market for the global racing series. Landing fans like Emling and Crews, NASCAR fans from Jacksonville, Fla., was exactly what they hoped for. They came for the concert and love the cars.
“We’ve been watching a little bit. It’s cool,” said 20-year-old Emling, who said they would return for Sunday’s race. “We like racing.”
The race weekend scheduled her show after Saturday qualifying and before Sunday’s race. One group watching is Liberty Media, the American group that is taking over Formula One’s commercial entity and will be looking for ways to grow the sport. Track president Bobby Epstein had predicted as many as 40,000 would be lured in by Swift.
The concert was a big opportunity for the singer as well. Swift’s face was splashed all over publicity efforts for the race promoters hoped would draw 250,000 this weekend — just as Swift is rumored to be close to releasing a new album. And she’s not alone in the music lineup. Usher and The Roots were scheduled to play at the track after the race Sunday night.
But Saturday night belonged to Swift as she dazzled fans with set that ran about 90 minutes, full of hits from her previous albums. The only stumble was a cold she said got three days earlier. At one point, she stopped between songs to blow her nose.
She also acknowledged the international makeup of her crowd that danced and sang throughout her set.
“This show is really important because we have people from all over the world,” she told the crowd. “Thank you for that.”
Swift also sang “This Is What You Came For,” a smash hit by her ex Calvin Harris featuring Rihanna. The piano performance of the song was notable given that Swift only revealed that she co-wrote the song with Harris under a pseudonym after the pair broke up, causing Harris to angrily lash out at her on Twitter.
Swift drew a mix of fans young and old, from race fans curious to thousands more who came solely to see her.
Don Burger, a Formula One fan from San Antonio, brought his 22-year-old daughter who wanted to see Taylor Swift. She’s not a racing fan, but he thinks he sees a twinkle of interest after getting her out to the track.