Chattanooga Times Free Press

Principle, quality are key for America’s Home Place

- BY BRANDI DIXON

Having a place of your own that’s been made to your exact specificat­ions is a dream of many, but can be intimidati­ng if you don’t know where to start. From lot sizes and locations to the fInterior design and finishing touches, there are lots of details to consider, and thanks to America’s Home Place, the process can be greatly simplified.

“America’s Home Place is an on-your-lot custom home builder with more than 38 building centers and model centers located throughout the Eastern United States,” explained General Manager Cole Poorman.

The group builds custom homes for families who have their own land, or land that America’s Home Place can help shop for. Plans range from $90,000-$300,000 and up.

The company started in 1972 by Barry Conner, who is still sole owner and involved in the day to day happenings. According to Conner, the “principle over profit” philosophy has shaped much of the culture and growth of the company since its beginnings in Gainesvill­e, Ga, as seen on the company website.

“A simple belief that success would ensue if we made it our business to deliver on a promise to build quality custom homes better, faster and at a lower cost than all of our competitor­s, has served our customers and our community well since 1972,” the history reads.

Today, America’s Home Place is a large volume, scattered site custom home builder that has proudly served more than 8,000 families and continues to build in excess of 800 homes per year on the customer’s own lot.

“One thing that sets us apart from other custom builders is how easy we make the process,” Poorman shared. “We are a onestop-shop.”

Instead of going to store after store to pick out finishes, appliances, granite, cabinets, and everything else to help make your house a home, buyers can design their entire home right in the showroom at America’s Home Place.

“We give a variety of selections that simplify the process and make it fun and stress-free,” Poorman added. “This enables you to completely customize, upgrade, and decorate your new home at one location and eliminate the burden of going to several different locations to make all your choices. We also take pride in our relationsh­ip with our customers and strive to go above and beyond with each family. Our team will build your home with the care and attention as if we were building our own home.”

When asked what phrase would best describe America’s Home Place, Poorman said, “we are the builder you can trust.”

“When we say we are going to do something, we do it,” he stressed. “Building your dream home is a big decision and establishi­ng trust from the beginning is very important to us. We want you to know you are in good hands.”

To learn more about America’s Home Place, view floor plans or set up a consultati­on, visit AmericasHo­mePlace.com to find a Building Center close to you.

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