Maddow: People expected too much

NEW YORK — Rachel Maddow says that if people felt let down by her story about President Donald Trump’s 2005 tax document, it’s more because of the weight of expectation than anything she did.

The MSNBC host found herself in the odd position Wednesday of defending herself from criticism following one of the biggest-ever scoops for her show. Maddow’s show revealed, through reporter David Cay Johnston, two pages of tax return information that showed Trump earned $150 million in 2005 and paid $38 million in income taxes that year. Trump has steadfastly refused to release his tax returns.

Maddow’s tweet less than 90 minutes before her show that “we’ve got Trump’s tax returns” set off a social media frenzy. Although a subsequent tweet specified it was only two pages from one year’s returns, expectations were sky high.

Maddow told the AP he never misrepresented what she had.

“Because I have information about the president doesn’t mean that it’s necessarily a scandal,” she said. “It doesn’t mean that it’s damning information. If other people leapt to that conclusion without me indicating that it was, that hype is external to what we did.”

Her story was derided as “a big nothingburger” by Fox News Channel’s Steve Doocy on Wednesday. There were unflattering comparisons to Geraldo Rivera’s opening of Al Capone’s vault, television shorthand for an anticipated event that doesn’t meet expectations. The White House’s pre-emptive step of issuing a statement with Trump’s income and estimated taxes for that year before Maddow’s show started also took air out of the story.

Maddow’s nearly 20-minute explanation of why seeing the president’s tax returns is important and all of the things they could reveal — before telling what the 2005 documents actually showed — may have felt familiar to her regular viewers but a long tease for those enticed by the advanced advertising.