Chattanooga Times Free Press

WINTER CAN BE A HOT TIME FOR SELLERS

- By Geoff Ramsey President, Greater Chattanoog­a Associatio­n of Realtors

The forecast for the end of the holiday season this year looks bleak as cold air and snow move throughout much of the country. This type of weather report will likely give people more reason to stay indoors during the holidays and not venture outside for much other than to meet up with friends to watch football or kick-off a healthy new year with a visit to the gym.

The cold winter months can also keep potential home buyers and sellers out of the market until the temperatur­es warm up and the Spring season begins to bloom. Home sales volume is normally higher in warmer months, with 40 percent of all homes sold last year during the summer.

Yet, there still proves to be advantages to selling a home during the Winter, mainly due to inventory shortages and motivated buyers often willing to pay a higher price. Selling your home during these colder months can pay off, but keep in mind, preparatio­n is still needed for your home to stand out to potential buyers.

According to the National Associatio­n of Realtor’s® 2017 Profile of Home Staging, nearly 80 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. For homeowners interested in selling their home this winter, here are some typical listing and staging tips to keep in mind.

Festive Decor. With the festive, holiday season wrapping up, it is important for potential buyers to imagine themselves

Festive Decor. With the festive, holiday season wrapping up, it is important for potential buyers to imagine themselves enjoying this time of year in your home. It is a good idea to decorate for the

season when opening your doors for interested buyers, but don’t go too over-thetop. When hosting an open house, consider lighting the fireplace, festively decorating or hanging lights to showcase the season’s vibe to which buyers can relate.

Also, ensure your home is kept at warm temperatur­e so potential buyers

are comfortabl­e when they walk inside from the cold.

Don’t invite Jack Frost. Alongside adding holiday decoration­s to the exterior of your home, make sure to shovel your driveway and sidewalks and clear snow off any decks or patios. Potential buyers should be able to easily access your home

without the danger of slipping on ice or tracking in snow. Also, remove any icicles or built-up snow from your roof, so that your home looks clean and ensure your “for sale” sign is easily visible in your front yard.

Work with a Realtor®. Be sure to work with a Realtor®, a member of the

National Associatio­n of Realtors®, who can share more tips for listing your home this holiday season.

Greater Chattanoog­a Realtors® is The Voice of Real Estate in Greater Chattanoog­a. A regional organizati­on with more than 2,000 members, Greater Chattanoog­a Realtors is one of some 1,300 local boards and associatio­ns of Realtors nationwide that comprise the National Associatio­n of Realtors. Greater Chattanoog­a Realtors service Hamilton and Sequatchie counties in southeast Tennessee, and Catoosa, Dad, and Walker counties in northwest Georgia. For more informatio­n, visit www.gcar.net.

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Geoff Ramsey
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