Chattanooga Times Free Press

South Broad Publix approved by planners; work may start in spring

- BY MIKE PARE STAFF WRITER

The newest proposal for a Publix supermarke­t off South Broad Street cleared a key hurdle Monday as members of a Chattanoog­a planning panel split their vote to approve the project.

Supporters and opponents of the proposed store on the site of the former Mount Vernon restaurant at South Broad and St. Elmo Avenue made their cases before a meeting of the Chattanoog­a-Hamilton County Regional Planning Commission.

After nearly an hour of discussion, the panel voted in favor of a zoning variance for the 32,000-square-foot store along with some small shop space, turning back a recommenda­tion by planning staffers who had urged denying the latest proposal.

Mike Price of MAP Engineers, who represente­d the developer, said plans are to work with the neighborho­od on the design of the future store, which he indicated would be “an old style industrial-type building.”

“I’m not sure everyone will be happy,” he said, adding that work on the store could start next spring and open in 2020 if it receives still another needed OK from the city.

Price said the developer is required to gain approval of several other variances from the Chattanoog­a Board of Zoning Appeals. But city council endorsemen­t isn’t required, officials said.

Lauren Dunn, a St. Elmo resident who spoke against the proposal, said the planning commission’s vote was disappoint­ing.

She said the latest plan for the Publix was not a compromise. She said a multi-story, denser project would generate more tax revenue for the city.

However, Ann Weeks, long active in the South Broad Redevelopm­ent Group, said the new version of the store plan was a compromise.

She said the site will remain under the Urban General Commercial zone, which Weeks said was “a framework to work with and not to drive away opportunit­ies like this one.”

Last month, the planning panel and neighbors pressed the developer for a more urban look and feel to the supermarke­t, with some calling for the store to go up against South Broad Street rather than sit at the back of the site. The planning commission gave Alliance Realty Services up to 60 days to come back with changes for the proposed store.

The developer added retail shops along the road between the main entrance from South Broad and West 35th Street. That idea was offered by St. Elmo area residents earlier as similar to the North Shore Publix.

Price said there were negotiatio­ns with the Tennessee Department of Transporta­tion to buy property for the shop space. He said other changes were made to accommodat­e the UGC zoning and neighbor complaints, such as installing screening and making the site pedestrian friendly.

He said the developer tried “to bend as much as possible.”

City Councilman Darrin Ledford, a planning panel member, said the new site plan for the project resembled one put forward by some opponents earlier. He offered several “desires” that he would like to see take place on the site while motioning for the plan’s approval. Among those was including the neighborho­od in helping design the facility.

But Blythe Bailey, another panel member, said he couldn’t support the plan, adding the proposal doesn’t meet the intent of the UGC zone.

Commission­er Thomas Palmer said the proposal “doesn’t have enough … to get that urban edge.”

“I feel like there’s a lot of work to be done,” he said.

Jim Johnson of Chattanoog­ans for Responsibl­e Developmen­t said there was a Facebook page that emerged put up by “an unknown entity” that supported the project. “It’s very odd,” he said. Johnson said opponents were not against Publix.

“We want it to be there,” he said, though he called the current plan “a suboptimal developmen­t.”

But panel member Jason Farmer said the Messinger family, which owns the 4-acre site, has listened to the community in respect to the zoning and “done a great job to try to compromise.”

Publix operates five other supermarke­ts in metro Chattanoog­a, including a new 45,000-squarefoot store that opened in March at the Waterside developmen­t north of Hamilton Place mall.

The Mount Vernon had operated at the foot of Lookout Mountain for 63 years before it closed its doors around Christmas of last year.

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 ?? STAFF FILE PHOTO BY DOUG STRICKLAND ?? The site of the former Mt. Vernon restaurant, shown in 2017, is set to become Broad street’s new Publix location.
STAFF FILE PHOTO BY DOUG STRICKLAND The site of the former Mt. Vernon restaurant, shown in 2017, is set to become Broad street’s new Publix location.

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