Barcom names Conerly to head sales, marketing

Barcom, Inc. (Barcom), a leading provider of data collection automation solutions for warehouse and manufacturing markets, has promoted Dale Conerly to vice president of sales and marketing for the company, effective immediately. In his new role, Conerly will be responsible for all direct and partner sales efforts throughout North America, with focus on expanding sales of its transACTION software suite and integration of emerging technologies.

With more than 25 years of experience in sales and commercial electrical contracting, Conerly joined Barcom in 2005 as sales engineer in the southeast territory covering Nashville to Memphis.

“Dale has been a key contributor to the growth of our business,” said John Rewcastle, president of Barcom. “He has demonstrated strong sales and leadership qualities over the last 13 years and we’re proud to have him lead our sales efforts moving forward,” Rewcastle added.

In addition to his sales territory at Barcom, Conerly played a critical part in the set up and implementation of the company’s CRM (customer relationship management) system, and actively involved in launching the company’s professional services offering which includes consulting services, maintenance packages and custom programming.

“As a company, we’re poised for growth,” said Conerly. “Expanding our sales efforts seemed like a logical next step, and I’m excited to lead our team.”