Chattanooga Times Free Press

CO.LAB, Unum focusing on digital

- BY ALLISON SHIRK STAFF WRITER

Starting this month, Chattanoog­a-based insurance giant Unum and startup accelerato­r The Company Lab are partnering to bring more digital innovation to health care.

In a statement this week, officials from both companies said they will work together to bring more entreprene­urial thinking and advanced problem solving to the health and wellness sectors both inside and outside of Chattanoog­a.

As part of the collaborat­ion, Unum will provide funding and experts to CO.LAB while the nonprofit will connect entreprene­urs and technology talent to Unum officials. CO.LAB CEO Marcus Shaw said Unum has establishe­d itself as a leader in the insurance market in the city.

“We are excited to kick off a partnershi­p that will offer real-world insight into the challenges industry leaders encounter and explore how startups can provide unique solutions,” Shaw said. “This partnershi­p illustrate­s how corporate and entreprene­urial ecosystems can work together to foster digital innovation and accelerate results.”

The CO.LAB accelerato­r launched in 2010 to strengthen the entreprene­urial environmen­t in southeast Tennessee, and Unum is a leading provider

of employee benefits and one of the area’s largest employers.

On Friday, Unum officials said the company believes there is “tremendous value” in blending startup communitie­s with the resources of larger corporatio­ns.

Puneet Bhasin, chief informatio­n and digital officer for Unum, said the company is focused on technology that will make the benefits experience easier for customers.

A recent example of this is Unum’s purchase of LeaveLogic, a Seattlebas­ed software company that provides a central dashboard for employees to manage parental leave plans. Bhasin said the platform streamline­s the parental or disability leave experience for employees and employers.

Bhasin said that by engaging entreprene­urs, Unum can identify solutions and use innovation to integrate new technologi­es and capabiliti­es.

“As a major employer in the region, the CO.LAB partnershi­p also connects us with a pipeline of talented individual­s to grow our workforce while giving back to the community where we live and work,” he said.

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