Electric carmakers move into Tesla’s turf

FRANKFURT, Germany — While Tesla grapples with internal issues such as production delays, a sometimes-erratic CEO and a recent about-face on whether to go private, its rivals are moving aggressively into the luxury electric vehicle space.

In the next few days, German competitors Mercedes-Benz and Audi, the luxury arm of Volkswagen, are both showing off production-ready electric sport-utility vehicles aimed at Tesla’s Model X.

Meanwhile Jaguar Land Rover offers the I-Pace electric SUV while further out, Porsche is taking on Tesla’s Model S high performance luxury car with the Taycan, expected to reach the market in late 2019.

The established carmakers have multiple motives. They need zero driving emissions vehicles to meet tougher greenhouse gas limits coming into effect in Europe in 2021. Diesel is in the doghouse. And China, a major market, is pushing hard for more electrics.

But the new models will also aim to win back some of the luxury customers drawn away by Tesla’s electric vehicles at a time when the company is consumed by multiple distractions. Its CEO, Elon Musk, took to Twitter on Aug. 7 to abruptly announce he had secured funding to take his company private, only to turn around 17 days later to say that Tesla would remain public. The electric carmaker is also facing financial pressure, with a $230 million debt payment due in November on top of the $920 million that must be paid off three months later. And it has only recently hit production targets for its Model 3 mass-market vehicle.

In the meantime, its rivals — who had emphasized diesel and hybrids — are finally rolling out the leading edge of what they say will be a slew of all-electric models. Their latest offerings are “the vanguard” of more to come, said Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen.

“By 2020, Tesla must stabilize itself or be overtaken,” he said.

The new entrants challenge what has been one of Tesla’s key selling points: range. The EQC sport utility crossover from Daimler AG’s luxury brand Mercedes, for instance, should go up to 300 miles on a single charge. That’s comparable to Tesla’s SUV, the Model X, which has a range of up to 295 miles. The EQC, to be unveiled outside Stockholm on Sept. 4, is the first in the Mercedes EQ sub-brand that bundles the company’s efforts in electric, connected and autonomous driving. Media representatives didn’t provide a price ahead of the unveiling.

Volkswagen’s Audi will show off its e-tron in San Francisco on Sept. 17. It offers more than 248 miles on a single charge.