Chattanooga Times Free Press

Colorful, self-made billionair­e H. Ross Perot dies at age 89

- BY DAVID KOENIG

DALLAS — H. Ross Perot, the colorful, selfmade Texas billionair­e who rose from a childhood of Depression-era poverty and twice mounted outsider campaigns for president, has died. He was 89.

The cause of death was leukemia, a family spokesman said Tuesday.

Perot, whose 19% of the vote in 1992 stands among the best showings by an independen­t candidate in the past century, died early Tuesday at his home in Dallas surrounded by his family, said the spokesman, James Fuller.

As a boy in Texarkana, Texas, Perot delivered newspapers from the back of a pony. He earned his billions in a more modern fashion, however. After attending the U.S. Naval Academy and becoming a salesman for IBM, he went his own way — creating and building Electronic Data Systems Corp., which helped other companies manage their computer networks.

The most famous event in his business career didn’t involve sales and earnings, however. In 1979, he financed a private commando raid to free two EDS employees who were being held in a prison in Iran. The tale was turned into a book and a movie.

“I always thought of him as stepping out of a Norman Rockwell painting and living the American dream,” said Tom Luce, who was a young lawyer when Perot hired him to handle his business and personal legal work. “A newspaper boy, a midshipman, shaking Dwight Eisenhower’s hand at his graduation, and he really built the computerse­rvices industry at EDS.”

“He had the vision and the tenacity to make it happen,” Luce said. “He was a great communicat­or. He never employed a speechwrit­er — he wrote all his own speeches. He was a great storytelle­r.”

Perot first attracted attention beyond business

circles by claiming that the U.S. government left behind hundreds of American soldiers who were missing or imprisoned at the end of the Vietnam War. Perot fanned the issue at home and discussed it privately with Vietnamese officials in the 1980s, angering the Reagan administra­tion, which was formally negotiatin­g with Vietnam’s government.

Perot’s fame and confident prescripti­on for the nation’s economic ills propelled his 1992 campaign against President George H.W. Bush and Democratic challenger Bill Clinton. In June of that year, a Gallup poll showed Perot leading his major-party rivals, but he dropped out in July, then rejoined the race less than five weeks before the election.

Perot spent $63.5 million of his own money, much of it on 30-minute television spots during which he used charts and graphs to make his points, summarizin­g them with a line that became a national catchphras­e: “It’s just that simple.”

His homespun quips were a hallmark of his presidenti­al campaign. Other memorable lines included his take on negative campaignin­g (“let’s get off mud wrestling”) and on getting things done (“don’t just sit here slow dancing for four years”).

Some Republican­s

blamed Perot for Bush’s loss to Clinton, as Perot garnered the largest percentage of votes for a third-party candidate since former President Theodore Roosevelt’s 1912 bid.

Perot’s second campaign four years later was far less successful. He was shut out of presidenti­al debates when organizers said he lacked sufficient support. He got just 8% of the vote, and the Reform Party that he founded and hoped to build into a national political force began to fall apart.

However, Perot’s ideas on trade and deficit reduction remained part of the political landscape. He blamed both major parties for running up a huge federal budget deficit and allowing American jobs to be sent to other countries. The movement of U.S. jobs to Mexico, he said, created a “giant sucking sound.”

Perot continued to speak out about federal spending for many years. In 2008, he launched a website to highlight the nation’s debt with a ticker that tracked the rising total, a blog and a chart presentati­on.

In Dallas, Perot left his mark by creating the Perot Museum of Nature and Science, helping finance the Morton H. Meyerson Symphony Center, and being a major benefactor of The University of Texas Southweste­rn Medical Center.

 ?? AP FILE PHOTO ?? Billionair­e businessma­n and two-time U.S. presidenti­al candidate H. Ross Perot, seen in 1992, has died, a family spokespers­on said Tuesday. He was 89.
AP FILE PHOTO Billionair­e businessma­n and two-time U.S. presidenti­al candidate H. Ross Perot, seen in 1992, has died, a family spokespers­on said Tuesday. He was 89.
 ?? AP PHOTO/MARCY NIGHSWANDE­R ?? President George H.W. Bush, left, talks with independen­t candidate Ross Perot as Democratic candidate Bill Clinton stands aside at the end of their second presidenti­al debate in Richmond, Va., on Oct. 15, 1992.
AP PHOTO/MARCY NIGHSWANDE­R President George H.W. Bush, left, talks with independen­t candidate Ross Perot as Democratic candidate Bill Clinton stands aside at the end of their second presidenti­al debate in Richmond, Va., on Oct. 15, 1992.

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