Legacy names Henning to head e-commerce

Legacybox, the world’s largest mail-in solution for digitizing home movies and photos, has hired Kirsten Henning as the company’s first director of e-commerce.

Henning is a seasoned digital marketer who joins Legacybox from Peter Millar, a high-end men’s fashion company, where she was an online marketing channel manager.

“Kirsten is a strategically important hire as we continue sustained high growth,” said Legacybox co-founders Nick Macco and Adam Boeselager. “She is an experienced project manager and team leader who will help broaden our reach and further our standing as the nation’s leading direct-to-consumer digitization company.”

During her time at Peter Millar, Henning influenced sustained growth in online revenue year-overyear through thoughtful digital marketing strategies across social, search, affiliate and display programs. She was also influential in introducing new digital marketing channels to Peter Millar, which led to the company’s growing brand recognition. Prior to Peter Millar, she worked at ROI Revolution Inc. working in strategic social media advertising. She studied Communication with a concentration in media at North Carolina State University.

Henning will help digitally tell the brand story of Legacybox to consumers. The company was born in a garage as a labor-of-love by Macco and Boeselager. Today it has expanded into a three-acre, 52,000 square foot campus with 230 employees.