March to Madness will be challenging
As more than 300 men’s college basketball teams prepare to start an NCAA Division I season that will look nothing like any before it, the conversation is less about who will be cutting down the nets at the end of March Madness and more about whether anyone will.
If some team, any team, does climb a ladder in Indianapolis next spring — and the top candidates include many of the usual contenders, with No. 1 Gonzaga, Duke, Kentucky and Kansas among them — then consider the season a success. Anything short of that, and nothing less than the future of college sports could hang in the balance.
This is the new world created by a COVID-19 crisis that is mushrooming to more than 190,000 new cases a day across the United States just as the 2020-21 season is set to begin Wednesday.
Teams will play truncated schedules — many cut from 31 to 27 or just 25 regular- season games — after truncated preseasons without the benefit of exhibitions or scrimmages against other programs. It’s a shrunken, ever-shifting and still perilous grid laid out with the health of players and coaches in the forefront of everyone’s mind, but also with an unspoken belief that the show really does need to go on.
The end game is the 68-team extravaganza that is the NCAA tournament, the event that was wiped off the calendar eight months ago in a stunningly rapid turn of events as the seriousness of the pandemic set off alarms across the country. It cost the NCAA close to $ 375 million and sent shockwaves around the entire college sports landscape.
“The bottom line is that American higher education, not just athletics, is hemorrhaging like never before,” Duke athletic director Kevin White said earlier this fall to the U. S. Olympic and Paralympic Committee, of which he is a member.
The NCAA is already making plans to turn this
season’s edition of March Madness into something much different, and much less, than it has been in the past. The sanctioning body is considering holding all of the title tournament games in a single city, most likely Indianapolis, which is where the Final Four is already scheduled for April 3-5.
Though a vaccine appears to be on the way, there’s a good chance that fans, bands and mascots will miss out for the most part in March, much the way they’ve been missing out inside arenas and stadiums that have hosted recent MLB, NBA and NHL seasons, as well as the current and oft-interrupted college football and NFL schedules.
Either way, the people college basketball really needs at the arenas are the TV crews. CBS and various cable affiliates are scheduled to pay around $800 million this season to televise what is America’s most frenetic sports celebration for three weeks in late winter and early spring each year. That’s on top of the millions the biggest conferences generate in media revenue during the regular season.
Most of it is money earmarked for distribution by the NCAA and the conferences to the schools, which combine basketball and football revenue to fund smaller sports in their athletic programs. A staggering 116 of those programs have been cut from 34 schools at the Division I level since the pandemic hit the United States, according to the U.S. Olympic and Paralympic Committee — and the USOPC’s ability to field an Olympic team is largely dependent on the college system.
Another year like that would have the potential to mark the beginning of the end of the college sports system as we know it.
“When you look around the country, this has potential to force some schools to recalibrate what they’re capable of supporting,” said John Tauer, the men’s basketball coach at the University of St. Thomas, the St. Paul, Minnesota, school moving from Division III to Division I. “It’s a complicated question that every school is going to answer differently.”
Though there’s always a lot of hand-wringing about the outsized role of money — passed both legitimately and under the table — in college basketball, there is no debate about this: Without any games, the money will dry up and college sports as we know it will be reshaped, too.
And so, even with positive cases of the virus surging and the health risks as dire as they’ve ever been, teams scurry to fill in blank spots on their schedules and get ready to put on a show. There was no Midnight Madness to mark the first practices of the season, but that was never the goal.
The goal is March Madness — even if it’s a TV-only event.
“We don’t know a lot of things,” Duke coach Mike Krzyzewski said. “But we know we’re going to have March Madness. We know we’re going to have a regular season. We just don’t know much about both — and it’s a hell of a way to run a railroad.”