Chattanooga Times Free Press

Southeaste­rn Trust announces expansion into Atlanta office

- BY DAVE FLESSNER STAFF WRITER

Less than four years after Atlantic Capital Bank and FSG in Chattanoog­a spun off its wealth management and trust business to create Southeaste­rn Trust Co., the growing chartered trust company is expanding with another office in Atlanta.

Southeaste­rn Trust announced this week it is opening an office near Buckhead in Atlanta to supplement its headquarte­rs in Chattanoog­a and another office in Nashville. The office, located in the Forum at West Paces on Northside Parkway, will be headed by Robert Fell, managing director of Southeaste­rn Trust.

“Atlanta continues to be a high growth area, and we are excited to have a permanent location from which we can provide even more hands-on service to our clients,” Fell said in an announceme­nt of the new office. “This new location provides us the proximity we need to respond to the unique needs of high net worth families and business leaders in one of America’s fastest-growing cities.”

As a Tennessee-chartered trust company, Southeaste­rn Trust can still offer the advantages of Tennessee’s favorable tax and trust regulation­s in Georgia and across the Southeast.

Since becoming an independen­t, Tennessee-chartered trust company four years ago, the firm has built a reputation throughout the Southeast for its expertise in advising and building unique solutions for high-net-worth families and business leaders. The firm provides a family office experience and a holistic approach to wealth management.

“We achieve results for our clients by building strong relationsh­ips with them. Our presence in Atlanta will enable us to respond and serve clients with speed and agility,” said Bart Rolen, chief executive officer of Southeaste­rn Trust Company. “Our entry into Atlanta is part of our vision to serve families across the entire region with great care, vast expertise and unique solutions.”

Southeaste­rn Trust is one of 15 chartered trust companies in Tennessee that are capitalizi­ng on the state tax and banking rules

rules that grant trusts greater flexibilit­y and tax advantages than in most states. As a result, Tennessee continues to attract capital assets under Tennessee trust management.

Alica Owen, public informatio­n officer for the Tennessee Department of Financial Institutio­ns which recently approved Southeaste­rn Trust’s move into Georgia, said in an email message that “Tennessee has become one of the best and most attractive legal environmen­ts in which to establish and locate trust and investment assets.”

Since 2014, statechart­ered public trust company assets under management have grown from approximat­ely $18 billion to $85 billion as of June 2021.

Among the 15 chartered trust companies operating in Tennessee, three are headquarte­red in downtown Chattanoog­a — Advocacy Trust LLC in the Liberty Tower, Magnolia Trust Co. LLC in the Volunteer Building and Southeaste­rn Trust Co. LLC in the Krystal building.

Southeaste­rn Trust, which also opened an office in Nashville last February, has nearly doubled its assets under management since spinning off from Atlantic Capital and has grown its trust portfolio to about $600 million, Rolen said.

“A majority of our clients are already in the Atlanta area, and we’ve been eager to open an office in Atlanta for some time, but the opportunit­y to open in Nashville came up first,” Rolen said in a telephone interview with the Times Free Press. “Our plan over time is to try to open offices where it makes sense for us. I’d love to be in Dallas, and there are other markets in the Southeast where we might expand with an office presence.”

While the company has expanded through its own organic growth, Rolen is also looking at strategic acquisitio­ns to grow the business.

Rolen said Southeaste­rn Trust, which has 14 employees, works with high net-worth families with a variety of financial services as a fullservic­e shop, including real estate, private equity, bill paying and other business interests.

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